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Having Trouble Keeping Your Website Alive and Active? Try Adding a Blog!

By Jennie Lyon / February 5, 2019

Let me ask you a hypothetical question. Imagine you are looking for a virtual assistant to help with your small business (a fairly good bet, seeing as you’re here right now). You narrow your choices down to two VAs. To make your decision, you bring up their websites. Both of the sites look good. They are cleaned and polished, not looking dated at all. There are lots of services offered, some solid testimonials, and the graphics and copy are all high quality. Ah, but then you visit the “Blog” sections. In one of them, you see that they haven’t updated…

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Put Me In Coach! Why Coaching Can Help Your Business Succeed!

By Jennie Lyon / January 28, 2019

Have you ever heard the old saying, “Those that can’t, teach?” Personally, I always thought that is absolutely ridiculous. It’s not just disrespectful to teachers, who sacrifice so much for their students, but it’s also just flat out wrong. There can be a similar perception about coaches in sports. “Those that can’t play, coach.” Again, ridiculous. The wealth of knowledge and experience that a talented coach can bring is incalculable. With their watchful and experienced eye, they can help shape an athlete or team into the best they can possibly be. That takes talent! Thankfully, there isn’t a negative perception…

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How to Grow Your Business Using Free Webinars

By Jennie Lyon / January 21, 2019

One of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…

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Your Webinar Slidedeck can Make or Break Your Webinar!

By Jennie Lyon / January 15, 2019

What draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…

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Got Stage Fright? How to Effectively Host a Webinar

By Jennie Lyon / January 8, 2019

There’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…

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Be Seen as An Expert in Your Field with Webinars

By Jennie Lyon / January 3, 2019

Do you want to know one of the biggest problems for new small business owners? Being seen as an expert in their field. The longer that you’re in business, the more credibility you build. Back when I first started out as a virtual assistant, it was much more challenging for me to find clients than it is today. Back then, I already had extensive digital marketing skills, a passion for the work, and all of the knowledge that I needed to succeed. The problem was that no one knew that for sure. And when you want to hire someone for…

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It’s Time to Create a Solid Online Marketing Plan!

By Jennie Lyon / December 27, 2018

As small business owners, the internet has given us so much. It’s often used for procrastinating, with cat videos on YouTube or reading random articles on Wikipedia. But that’s the “bad” stuff. It’s also given us social media networks that we can use to connect with clients directly.

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How Have Things Changed Over the Course of Your Year?

By Jennie Lyon / December 18, 2018

New Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.

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Embrace the Spirit of the Season By Giving Free Content to Your Clients

By Jennie Lyon / December 11, 2018

Tis the season to be jolly! The end of December is a time of mirth and joy! It’s the time when we give gifts and presents to the ones we love. So, with the holiday spirit in the air, it’s the perfect time to reach out to your clients with valuable and free content that they can actually use! This past year has been a time of change for me and my business. Throughout the year, I’ve been working hard to create brand-new workbooks and other resources to help small business owners get past their stumbling blocks and move ever…

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Give Yourself the Holiday Gift of Time With a Virtual Assistant

By Jennie Lyon / December 3, 2018

Have you ever seen A Christmas Carol? The scene that always stuck with me as a small business owner was seeing Bob Cratchit having to stay late on Christmas to finish his work. Boy, I’ve been there (Although being my own boss, I guess I am sort of my own Scrooge too…)In December, there are so many things on your plate, from work to family, to the holidays themselves, that it can be tricky to get everything done by the last week of the year (not to mention stretching every dollar). But thankfully, there is a holiday miracle that can…

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