Author Archive | Jennie Lyon

JLVAS-The Big Differences Between Boosted Posts and FB Ads

Big Differences Between Boosted Posts and Facebook Ads

So, have you heard that Facebook’s been in the news lately?! The last few years have been pretty tough for Facebook, with advertising accountability issues and huge data breaches. Thankfully, it seems that the ship has steadied and Facebook is on track to make a big recovery! This makes it the perfect time to take […]

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How A Virtual Assistant can help you earn passive income at your business

How a Virtual Assistant Can Help You Earn Passive Income at Your Business

  There is a simple equation that drives most entrepreneurs: Hard work + time = money. If you want your business to grow, you need to invest a ton of time and energy into it. Being an entrepreneur can be super-exhausting, especially in the early days of starting your business. There are lots of entrepreneurs […]

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How Efficient Organization is the Key to Small Business Growth

How Efficient Organization is the Key to Small Business Growth

Who doesn’t love spring cleaning? It’s a chance to get rid of all the clutter, and the same could be said for your business. For a small business, organization is key. There are a ton of little tasks that can take up way too much of your time, quickly filling up your schedule and pulling […]

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How to Boost Your Business Through webinars

How to Boost Your Business Through Webinars

Webinars are fantastic ways to position yourself as a leader in your field. Not only will a well-designed and informative webinar bring new customers in, it can also help you upsell many of your other services. The problem is, of course, that webinars can be a ton of work. You need to research your topic, […]

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Your Customers are Online - Is Your Marketing?

Your Customers are Online – Is Your Marketing?

When was the last time that you went to the mall? Didn’t it seem just a little emptier than it used to be? That’s because it is. eCommerce is quickly eating up much of the market share of big and small brick and mortar companies alike. If your business sells either products or services, you […]

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Content may be king but your copywriting has to rule

Content May Be King but Your Copywriting Has to Rule!

Content marketing really is king! But only if your copywriting is high quality, personality-infused and engaging. By hiring a great virtual assistant who does copywriting along with other services such as graphic design, you can develop an entire library of blogs, social media posts, and eblasts that you can pull out at a moment’s notice […]

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Why You Should Give Digital Advertising a Second Chance

Try, Try Again: Why You Should Give Digital Advertising a Second Chance

Digital advertising is easy. Effective digital advertising, that’s hard. One of the most common things I hear from many of my new clients is that they have always gotten poor results from their digital marketing efforts. It just “doesn’t work” for them, so they tend to fall back on more traditional advertising methods. But here […]

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Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

What is the difference between good copywriting and bad copywriting? I can sum it up in a word: readability. If you offer your customers a blog, email campaign, or web page that is difficult to read, that doesn’t flow, isn’t infused with your brand personality, or that bores them, they are going to dismiss and […]

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Differences between a professional and a DIY website

The Differences Between a Professional and a DIY Website

In recent years, a new industry has popped up that promises you can save big money by designing your own website using their services. They provide you with the templates and the tools to build the site and you do all the work. They’re marketed as being super user-friendly, allowing you to knock out a […]

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Give your content marketing a boost with professional copywriting

Give Your Content Marketing a Boost with Professional Copywriting

Content marketing is the name of the game when it comes to promoting engagement with your posts and ezines. By hiring a great virtual assistant who does copywriting, you can develop an entire editorial calendar of blogs that you can pull out at a moment’s notice whenever you need to provide your customers with quality […]

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