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ON THE BLOG

Give Yourself the Holiday Gift of Time With a Virtual Assistant

Have you ever seen A Christmas Carol? The scene that always stuck with me as a small business owner was seeing Bob Cratchit having to stay late on Christmas to finish his work. Boy, I’ve been there (Although being my own boss, I guess I am sort of my own Scrooge too…) In December, there…

I Invite You On a Tour of My New Website

You know what they say: if you talk the talk, you have to walk the walk. Which is why I just revamped my website! Arguably, your website is the centerpiece of all of your digital marketing efforts. It’s far, far more than an online billboard. Your social media, your email campaigns, and all of your…

How a Virtual Assistant Can Help You Get Around Ad-Blockers

Ad-blockers are on the rise. Boy, there’s a phrase that puts cold fear into the heart of any marketer or business owner! Marketing has been in a Cold War with ad-blockers ever since the early days of the internet. Ad-blockers are browser extensions that will automatically filter out all of the advertisements on a website…

Using Pinterest to Grow Your Small Business’ Email List

We spend so much time talking about the marketing potential of Facebook and Instagram that we sometimes forget about a very popular social media service: Pinterest! Although Pinterest doesn’t necessarily have the same reach as Facebook (although that might change in the future), it does have over 200 million dedicated users who do one billion…

Second Career: How a Virtual Assistant Can Help You Restart and Build a New Business!

One of the most terrifying and exciting things in life is having to start again. Let’s face it – we are all getting older! Maybe your children have finally left home for university, (Eben, my son, started college early and skipped his senior year!) or perhaps you’re thinking of retiring from your long-time job and…

What Does Your Branding Collateral Communicate to Your Customers

Think of all of the big brand logos out there. Those big friendly arches of McDonald’s, the swoosh of Nike, the softness of the Pillsbury Doughboy… Something that all of the world’s most valuable brands have in common is how well they communicate their brand’s message and values without one single word. Now, take a…

How Automating Your Client Onboarding Can Change Everything + A Free Workbook!

One of the most time-consuming activities for a small business is client onboarding. There are so many steps necessary to give your customers your full focus and attention. By automating the process, you can free up SO much time that you can better spend actually serving their needs. If you are a small business owner…

What Email Marketing System is Right for Your Business?

Do me a favor? Check your junk mail. Seriously, go in and take a look at just how many well-crafted marketing emails from businesses that you know and frequent are mixed in with your junk mail. I am going to bet that there are tons of them. Even if you wanted to check out these…

How Loom Can Help You Connect to Your Customers

Do you remember back in the days before Google Maps when you would need to stop and ask for directions if you were lost? In my experience, getting verbal directions from a helpful person would often result in me getting MORE lost. It wasn’t their fault though. Verbal language is, well, imprecise at times. We…

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