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ON THE BLOG

How a Virtual Assistant Can Help Create Your Business Plan for the New Year

When did you last take a look at your business plan? One of the smartest things that a small business owner can do is create a yearly business plan. It’s an invaluable resource that helps them lay out their goals, challenges, and growth for the upcoming year. Whenever you feel like you are going off-course,…

Do you Have an Entrepreneur Emergency Survival Kit?

Want to know the worst feeling in the world when you’re a small business owner?  It’s when you feel the first inklings that you’re getting sick. You know the signs. Sleep the night before may not happen. Your energy is running dry, or you get a tickle in the back of your throat. You think,…

Website Down? Never with Maintenance Help!

Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the site. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset…

Would you Build Your Own House or Hire a Pro? The Same Goes for Your Website!

Let’s do a thought exercise! Imagine that you’ve outgrown your old home. You lived there for years and loved it, but it no longer suits your needs. Something a bit bigger with more amenities is needed. You want it to look even better than your old home, with beautiful landscaping and an inviting facade.  So,…

Testimonials are So Important!

Do you know why testimonials are so important? Say, you’re walking down the street and a bus passes with an ad on the side promoting the “best coffee ever,” do you believe it? In all likelihood, you probably instantly think “Pfft. What a load of bull!” This is one of the biggest problems facing advertisers…

Hashtags 101: What They Are and How To Use Them

Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out…

How to Build a Brand from Scratch

How exactly do you go about building a brand for your new business? Over the last few weeks, we’ve been taking a look at the various aspects of brand building. This included the basics of branding, graphic design, and how to rescue a struggling brand. But you might be wondering, but how do I start…

How to Revive a Struggling Brand

What happens when a brand gets a “bad name?” I consider a brand to be a container that holds everything about a business, both tangible and intangible. From logo to customer service to reputation, your brand encompasses all of the qualities that your customers think when they see the name of your company.  The problem…

How Great Graphic Design Can Define Your Small Business Branding

When I’m working with a client to either create a new brand or reimagine their existing one, a common question I hear is, “What’s the difference between graphic design and branding?” Conflating the two is an easy mistake to make. After all, when people think of brands, they think of logos. Coca-Cola, McDonalds, Nike… All…

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