Meet Jennie

Jennie Lyon Virtual Assistant (2)

Hello. My name is Jennie Lyon, I am the owner and founder of Jennie Lyon Virtual Assistant Services. It’s nice to meet you!

I have worked with hundreds of entrepreneurs and small business owners over the past 16 years – from coaches, marketers, and productivity experts to consultants, doctors, and health and wellness experts — helping them streamline their businesses and build their brand. The areas that I specialize in are social media marketing, copywriting + copyediting, email marketing, WordPress + SquareSpace, graphic design, opt-ins, lead pages, sales funnels, and web + tech support — however, I offer a lot of other services too. I have been doing this for over 15 years!

I live in sunny South Florida with my amazing husband Jayson, who I have been married to for 18 years, our fantastic 16 year old son Eben, a silly Pug named Noodles and a super-sweet French Bulldog named Olive.

Jayson and I were married in 1999 when I was 22 and he was 27. (Wow! we were young!) Jayson is a fabulous husband and father, my best friend and one of the most wonderful parts of my life. He has a way of making me laugh no matter the situation and is supportive beyond words. His love and encouragement have allowed me to grow Jennie Lyon Virtual Assistant Services into a thriving business.

Eben, our son, is a fantastic, creative and funny teenager who makes being a mother a pure delight—he is my EVERYTHING. Eben is constantly coming up with fabulous ideas and inspires me with his artwork, passion for the environment and his fearless approach to life.


We have two super-duper sweet dogs a Pug named Noodles, she is the sweet-heart of the family and a ball full of energy and Olive the French Bulldog who is the world’s best snuggle bunny. If you visit us, chances are, you will have a dog on your lap!

When I am not busy working away in my office, you can find me paddleboarding, bicycling, beach-combing, hanging out with my boys, snapping photos for Instagram, browsing Pinterest, walking my dogs, traveling, or sipping a really good cup of tea on our patio. Oh, and did I mention I may have a tiny addiction to Good n’ Plenty candies? True story.

Now, that you know a little about my personal life, let me tell you a little more about how I got to where I am today in my virtual assistant business and how that can benefit you and your business!

My first real job was working as a manager at Nordstrom during my senior year of high school. I would definitely say this is where I learned many of my project management, client relations and marketing skills. I was looking for a fun summer job and when I heard that Nordstrom was taking applications for baristas in their cafe, I decided to give it a try. I found that I was really good at interacting with customers, making specialty coffees, creating displays and marketing the cafe. Three months in, my manager announced that he was transferring to another store, so I marched myself in to the store managers office, asking for the cafe management position. I walked out of his office grinning ear to ear, being promoted to management after only 3 months with the company (and at 17 years old) was a great success for me. During my time at Nordstrom, I learned the essentials for being a great leader of a team, promoting sales, administration (budgets, planning, profits/loss) and providing superior customer service—something that Nordstrom is well-known for.

Then, after my son was born in 2001, I decided to take all of that experience and start my own virtual assistant firm. I was very lucky to start my business with three innovative clients, Apple, AAA and Walgreen’s. For Apple, I worked directly with their customers providing customer service, technical support and sales. With AAA, I provided customers with customer and roadside services and for Walgreen’s, I provided customers with website support, pharmacy orders, website sales and customer service.

After starting a green lifestyle blog in 2009—Sweet Greens—became an award-winning site quite quickly with a large audience and I learned a lot during the process and through my partnerships with some wonderful major brands including; Target, Stonyfield Farm, Cascadian Farm, Inhabitots, ApplegateGreen Child Magazine and some celebrities too Soleil Moon Frye (Punky Brewster) and Sabrina Soto, I decided to begin to offer my social media marketing, copywriting, WordPress + SquareSpace, graphic design, website optins/leadpage, technical support, and email marketing services to my virtual assistant clients to rave reviews.

So, if you are struggling to find enough time in your day to focus on what you really love—or if you are great at seeing the big picture but are realizing you need a partner to ensure that nothing falls through the cracks—let’s chat! I specialize in helping busy entrepreneurs organize, promote, and scale their brand and I can help you too!