Getting out the perfect press release just in time for the big day can seem overwhelming, especially when you have a million other things to worry about. Not everyone is a born writer—even those who are wonderful public speakers may not have the best grasp of how to write a clear and concise press release.
A great way to spread the word about your business and attract media attention is to have enticing press releases. Lack of proper journalistic tone is the failing for many amateur press releases. My experience in this area can make busy editors, reporters with short attention spans, and your target market notice your news and build anticipation for your event or announcement.
On the other side of the scale, when you need a professionally-written whitepaper, it can be a time-consuming process to pull together all the details and present them in the appropriate manner. Whitepapers can vary so much from industry to industry, if you haven’t written one before it can be difficult to know where to start. Whitepapers are the academic publications of marketing content, and involve expert opinion backed by research with fully documented references. I can work with you to determine the most effective, in-depth presentation of the topic for your whitepaper, to enhance its impact.
Jennie Lyon Virtual Assistant Services can help you maximize your time and PR resources by taking the writing and press release syndication off your hands. I can translate your expertise, initial brainstorms, and relevant data into media-ready copy or professional reports providing information and proposals targeted for a specific audience.