Services

Jennie Lyon Virtual Assistant Services offers an array of services from social media and marketing to web & graphic design and copywriting. Here is a general listing of some of the services that we offer. If you are looking for help in a particular area that isn’t listed, please email me – chances are I have done it before or I know someone who can help you.

Marketing

SOCIAL MEDIA SERVICES

  • Social media planning strategy
  • Social media profile/page creation, customization, and optimization
  • Social media content creation
  • Social media post and visual/infographic creation
  • Social media scheduling
  • Social media management
  • Social media ad creation placement
  • Social media insight monitoring
  • Social media parties, giveaways, community building activities
  • Social media opt-ins

SOCIAL MEDIA NETWORKING SITES

  • Facebook
    • Facebook account setup
    • Facebook business page customization and optimization
    • Facebook cover/avatar creation
    • Determining target audience through insight data analysis
    • Facebook planning and strategy creation
    • Social media content creation
    • Social media post and visual/infographic creation
    • Social media scheduling
    • Facebook ad creation and placement
    • Community engagement and outreach
    • Facebook campaigns, contests and giveaways
  • Twitter
    • Twitter account setup
    • Twitter business page customization and optimization
    • Twitter cover/avatar creation
    • Determine target audience through insight data analysis
    • Twitter planning and strategy creation
    • Social media content creation
    • Social media post and visual/infographic creation
    • Social media scheduling
    • Twitter ad creation and placement
    • Community engagement and outreach
    • Twitter parties, campaigns, contests and giveaways
  • Pinterest
    • Pinterest account setup
    • Pinterest business page customization and optimization
    • Pinterest board cover and avatar creation
    • Pinterest planning and strategy creation
    • Creating relevant boards
    • Curating and creating relevant pins
    • Scheduling pins
    • Community engagement and outreach
    • Pinterest campaigns, contests and giveaways
  • LinkedIn
    • LinkedIn personal and company setup
    • LinkedIn personal and company page customization and optimization
    • LinkedIn cover creation
    • Determine target connections through insight data analysis
    • LinkedIn planning and strategy creation
    • Social media post and visual creation and content curation
    • Social media scheduling
    • Community engagement and outreach
  • YouTube
    • YouTube account setup
    • YouTube channel customization and optimization
    • YouTube board cover and avatar creation
    • Video uploads and optimization
  • Google+
    • Google+ setup
    • Google+ personal and business page customization and optimization
    • Google+ cover creation
    • Google+ planning and strategy creation
    • Social media post and visual creation and content curation
    • Social media scheduling
    • Community engagement, building circles, outreach
    • Google+ campaigns, contests and giveaways
  • Instagram
    • Instagram account setup
    • Instagram customization and optimization
    • Instagram avatar creation
    • Social media visual/video creation
    • Social media scheduling
    • Instagram campaigns, contests and giveaways

 

FACEBOOK AD SERVICES

  • Create offers that make your customers want more
  • Developing enticing offers to get the highest clickthrough rates
  • Target audience research
  • Designing high impact graphics for your advertisements
  • Writing compelling ad copy that will keep potential customers reading
  • Ensuring your ad graphics and copy meet Facebook’s strict ad standards
  • Generating custom audiences based on your existing client email list
  • Generating “lookalike” and other demographically targeted audiences
  • Identifying ideal customers for what your business offers, and targeting them with specific ads
  • Setting up and monitoring ad campaigns
  • Optimizing with Landing pages and funnels
  • Optimizing ads based on performance data
  • Analyzing reporting data to determine which ads are working best for your business and which formats should be used again in future

EMAIL MARKETING SERVICES

INFUSIONSOFT

  • InfusionSoft account setup
  • Importing and maintaining contacts
  • Creating and managing follow-up sequences, tags and web forms
  • Affiliate program and referral management
  • Shopping cart, order and sales form management
  • Maintaining opportunity records
  • Product creation and management
  • Creating and managing emails and broadcasts
  • Running reports
  • Integrating 3rd party add-ons
  • Website integration
  • Template design
  • Content creation for campaigns and autoresponders

MAILCHIMP

  • MailChimp account setup
  • Template creation
  • Creating campaigns, autoresponders, ezines, and eblasts
  • Importing and maintaining lists
  • Installing MailChimp opt-in forms on your website
  • Integrating 3rd party add-ons
  • Template design
  • Content creation for campaigns and autoresponders

AWEBER

  • Aweber acccount setup
  • Template creation
  • Importing and maintaining contacts
  • Creating and managing follow-up sequences
  • Installing Aweber opt-in forms on your website
  • Creating campaigns and broadcasts
  • Integrating 3rd party add-ons
  • Template design
  • Content creation for campaigns and autoresponders

MAD MIMI

  • MadMimi account setup
  • Template creation
  • Importing and maintaining contacts
  • Creating and managing campaigns and autoresponders
  • Integrating 3rd party add-0ns
  • Installing MadMimi opt-in forms on your website
  • Template design
  • Content creation for campaigns and autoresponders

CONSTANT CONTACT

  • Constant Contact account setup
  • Template creation
  • Creating events
  • Importing and maintaining contacts
  • Creating and managing events, campaigns and autoresponders
  • Setting up and tracking surveys
  • Integrating 3rd party add-ons
  • Template design
  • Content creation for campaigns and autoresponders

SALES PAGE SERVICES

  • LeadPages
  • Optimized Press
  • Click Funnels

FACEBOOK AD SERVICES

  • Create offers that make your customers want more
  • Developing enticing offers to get the highest clickthrough rates
  • Target audience research
  • Designing high impact graphics for your advertisements
  • Writing compelling ad copy that will keep potential customers reading
  • Ensuring your ad graphics and copy meet Facebook’s strict ad standards
  • Generating custom audiences based on your existing client email list
  • Generating “lookalike” and other demographically targeted audiences
  • Identifying ideal customers for what your business offers, and targeting them with specific ads
  • Setting up and monitoring ad campaigns
  • Optimizing with Landing pages and funnels
  • Optimizing ads based on performance data
  • Analyzing reporting data to determine which ads are working best for your business and which formats should be used again in future

Copywriting

All of our copywriting is creating using story-driven, personality infused techniques.

  • Copywriting engaging bios, business practices, and other “About” pages
  • Developing FAQ pages
  • Sales landing page or email collection landing page copy
  • Taking testimonials, editing and formatting them for the highest impact on your website
  • Writing engaging white papers and irresistible free offers for email opt-ins, eblasts, and newsletters
  • Full website revamps: editing existing copy, adding new copy, and suggesting what might be missing (Read: website audits)
  • Copy writing for Facebook and other social media pages
  • Copywriting blog posts, and articles
  • Copywriting physical and e-books
  • Copywriting new product or services pages

TECHNICAL SERVICES

WORDPRESS + SQUARESPACE 

  • Web hosting setup
  • Basic website creation
  • WordPress theme and plugin installation + updates
  • RSS feed and social networking integration
  • 3rd party integration
  • Page and post creation and updates
  • Formatting and image sourcing
  • Comment moderation
  • Website copywriting
  • Website integrations

SHOPPING CART SERVICES

1ShoppingCart.com

  • 1Shopping Cart setup and website integration
  • 1Shopping Cart customization and branding
  • Merchant and payment connections
  • Autoresponder and broadcast setup and management
  • Customer database management
  • eCommerce transaction management
  • Email marketing campaign coordination and distribution
  • Order and sales tracking and reporting
  • Email newsletter template creation
  • Preparing and testing broadcasts prior to scheduling
  • Affiliate marketing program management
  • Manage marketing media
  • 1ShoppingCart promotion tracking analysis
  • Add to Cart button integration with your site
  • Cart testing

Design Services

GRAPHIC DESIGN

  • Creating visuals and visual quotes for social media
  • Creating testimonial photos for websites and social media
  • Creating graphics for free reports, documents, thank yous and holiday cards
  • Creating visuals for promotions, ezines, and blogs
  • Creating marketing tools (business cards, templates, menu boards, forms, workflows, kits, pricing/sell sheets, newsletter templates, business cards, referral kits, flyers, notepads and rack cards)
  • Creating logos and website elements
  • Branding collateral
  • Creating CD labels/cases
  • Creating social media networking sites covers

WEBSITE DESIGN

  • Graphics
  • Fonts
  • Layouts/navigation
  • Menus
  • Effective use of whitespace
  • Superior SEO

WEBINAR DESIGN

  • Webinar setup
  • Copywriting for webinar
  • Design of slides
  • Technical support
  • Website integration

PRINT + DIGITAL MEDIA

  • Logo design
  • Custom letterhead
  • Website and email headers, footers, and signature images
  • Business card design
  • Photo editing
  • Signage, banners, booth hangings, etc.
  • Fliers, postcards, posters, and other print advertising media
  • Gift certificates, loyalty cards, appointment cards
  • Brochures, pamphlets, info packages, manuals, etc.
  • Menus, coasters, etc.
  • Digital magazine, ebook, and newsletter layout design
  • Audio/video elements for websites
  • Printable content for opt-in downloads
  • Freebies, giveaway items (e.g. bookmarks, pens, etc.)
  • Address labels, stickers, envelopes, etc.
  • Holiday, Thank You, and Celebration cards
  • Welcome Kits

Administrative Services

  • Procedure document creation
  • Operations manual creation
  • Scheduling your meetings and appointments directly to your online calendar
  • Clearing out, flagging and organizing your email inbox
  • LeadPages creation and implementation
  • Toll Everywhere creation and implementation
  • Product launch management
  • Real estate services
  • Designing and formatting slides for your next speaking event
  • Transcribing your conference notes, audio and video files
  • Podcast submissions
  • Resumes/CV creation
  • iTunes channel setup and implementation
  • Press release writing and distribution
  • Proofreading and editing
  • Creating templates, checklists, and spreadsheets
  • Creating PowerPoint presentations
  • Creating monthly reports (invoicing, marketing, activities, tracking)
  • Filing taxes
  • Booking speaking engagements
  • Tracking coaching hours
  • Converting documents to PDF/WORD
  • Data entry
  • Direct mailings
  • Calendar management
  • Virtual phone system setup
  • Voicemail greeting creation and implementation
  • Adobe Photoshop editing
  • Video and audio editing
  • Payment and refund processing
  • Processing, shipping and tracking orders and inventory
  • Event planning
  • Travel coordination
  • eBay sales assisting
  • Survey Monkey/Jot Form form creation and implementation
  • Microsoft office suite
  • Webinar setup and implementation
  • Video conferencing
  • Call tracking implementation
  • Article submissions
  • Research projects
  • Amazon Associates setup and integration

PROJECT MANAGEMENT

REPUTATION MANAGEMENT 

CLIENT CARE

  • Online client care (email, chat, social media)
  • Offline client care (inbound/outbound sales, prospect calls, follow up calls, customer service, technical support calls)
  • Virtual phone system setup and implementation
  • Physical phone system setup and implementation
  • Custom main and voicemail greeting creation and uploads
  • Potential employee interviews/screenings

Concierge Services

  • Client welcome packages
  • Client holiday, birthday and business anniversary gifts and cards
  • Event planning
  • Gift purchases
  • Travel arrangements
  • Dinner reservations
  • Mail hold/forwarding services
  • Filing tax documents/returns
  • Movie, theater, concert reservations
  • Locating hard to find and rare items
  • Party planning
  • Holiday card designing, writing and mailing
  • Appointment setting, dispute resolutions services
  • Vacation planning
  • Local services (such as: taking photos of your home for real estate listing)