Tag Archives | branding

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Three, Two, One… Launch! Product Launches Are a Snap with a Virtual Assistant!

One of the most stressful times for a small business owner is when they’re about to launch a brand-new product. There’s so much that has to go into it, from product development, to branding, to announcing the product to the press, to simply getting it on your digital store shelves! Is there a way that […]

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How a small edge over your competitors can make a big difference

How a Small Edge Over Your Competitors Can Make a Big Difference

Do you have the edge? If you look back at the history of successful businesses, it is often just a single, tiny edge that made the difference between the winners and the losers. In many cases, that edge can simply be that you have more time to focus on the things that are important, leaving […]

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5 Ways to Boost your Brand During the Holiday Season

5 Ways to Boost Your Brand During the Holiday Season

It is no coincidence that you see an explosion of advertising around the holiday season. No matter what the industry, the winter holidays are a time when wallets tend to open just a little bit easier than the rest of the year. As a small business owner, you want to take advantage of the spirit […]

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Beat Writer’s Block with a Copywriting Virtual Assistant

Beat Writer’s Block with a Copywriting Virtual Assistant

Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), […]

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6 Steps to Creating a Media Kit that Will Impress Your Potential Clients

6 Steps to Creating a Media Kit that Will Impress Your Potential Clients!

“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When […]

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5 Simple Ways to Grow Your Business Using Pinterest + Free Infographic

Have you paid much attention to Pinterest lately? It may not have the immediacy of Instagram, but it’s still a very important social media platform for small business owners! Pinterest combines visuals with powerful organizational and search capabilities. Content uploaded to it can still go “viral” like Instagram and Facebook posts, but also has more […]

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5 Steps to Creating a Focused, Inspiring, Energizing Work Space

5 Steps to Creating a Focused, Inspiring, Energizing Work Space

Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get […]

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8 Ways to Grow Your Instagram Account This Month + 15 Free Graphics

8 Ways to Grow Your Instagram Account This Month + 15 Free Graphics

For small businesses, Instagram represents an incredible opportunity for reaching out to new potential clients. However, in order to successfully take advantage of what the app has to offer, you’re going to need to build up your follower list. Instagram is currently the hottest social media platform out there, because it allows people to connect […]

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How to Decide Which Social Media Platforms Your Business Should Use + Free Cheat Sheet

How to Decide Which Social Media Platforms Your Business Should Use + Free Checklist

Social media gives a small business the opportunity to get noticed like nothing else before it in the world of advertising. Social media networks like Twitter, Facebook, and Instagram offer multiple ways to promote your business. Free options abound, like posting status updates and photos for your followers to see, and if you’ve made them […]

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