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Give Yourself the Holiday Gift of Time With a Virtual Assistant

By Jennie Lyon / December 3, 2018

Have you ever seen A Christmas Carol? The scene that always stuck with me as a small business owner was seeing Bob Cratchit having to stay late on Christmas to finish his work. Boy, I’ve been there (Although being my own boss, I guess I am sort of my own Scrooge too…) In December, there are so many things on your plate, from work to family, to the holidays themselves, that it can be tricky to get everything done by the last week of the year (not to mention stretching every dollar). But thankfully, there is a holiday miracle that…

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How A Virtual Assistant Helped Me Grow My Own Small Business

By Jennie Lyon / October 2, 2018

I like to think of myself as a veteran small business owner. Ever since my twenties, I’ve felt the drive to create my own work. It’s something that comes from within me, to create a business from nothing. I’m sure that many of the small business owners and entrepreneurs reading this blog can relate! Everyone can benefit from a virtual assistant, even a virtual assistant herself. Click To Tweet I’ve been through ups and downs and have learned many lessons along the way. One of the most important lessons was the necessity of needing help. For the first ten years…

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Refresh Your Website and Blog Content With a Virtual Assistant

By Jennie Lyon / July 10, 2018
Refresh Your Website and Blog Content With a Virtual Assistant

How many old blog posts do you have on your website? If you’ve been in business for a while, there is a good chance that you have a gigantic back library of blog posts that stretch back years. Blog posts that were written in 2015 or earlier, although still potentially valuable, can seem out-of-date and not relevant to your current business and services. But what if you could recycle and refresh them? What if you could take all of that valuable, old material you invested tremendous time and effort into and bring them back to life with a copywriting “punch-up”,…

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Why You Need a Virtual Assistant in the New Year… And I’m Not Talking about Alexa or Siri!

By Jennie Lyon / January 9, 2018
Why You Need a Virtual Assistant in the New Year

You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…

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How Giving Thanks Can Open New Doors for Your Business

By Jennie Lyon / November 12, 2017
How Giving Thanks Can Open New Doors for Your Business

There are some holidays that seem almost custom-made to give you the perfect excuse to reach out to former and current clients, telling them how much you appreciated their business. There is Christmas, of course. Valentine’s Day is another popular occasion. And then, there is the November holiday that is coming up fast, Thanksgiving. Thanksgiving is the time of year where we gather with family and friends to give thanks for all of the wonderful things in our lives. For the small business owner or entrepreneur, Thanksgiving also gives you an ideal opportunity to be thankful for your business, including…

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5 Marketing Mistakes That Keep You From Having High Paying Clients All Year

By Jennie Lyon / September 12, 2017
5 Marketing Mistakes that keep you from having high paying clients all year

As a self-employed entrepreneur, you know that the overall goal is to reach that sweet spot of a steady flow of business with a solid clientele you love. To accomplish this, it’s worth reconsidering the methods you use to market your services effectively and stand out as a pro in your field. Even if you are hugely talented, you probably won’t be able to draw in clients if you don’t use effective  marketing techniques. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Sometimes it’s because they’ve never had…

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The 6 Best Practices for Email Marketing Without Annoying Your Clients

By Jennie Lyon / July 25, 2017
Best Practices for Email Marketing Without Annoying Your Clients

Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…

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Write Better Email Blasts with Marketing Help from Your Virtual Assistant

By Jennie Lyon / July 11, 2017

Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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Taking a Vacation? Get Your Virtual Team in Place First + Free Pre-Vacation Checklist!

By Jennie / June 27, 2017

Everyone loves a summer vacation, but taking one can seem impossible for busy entrepreneurs! When you run your own small business, it can consume all of your time and energy if you aren’t careful, and letting go can be difficult. Trust me when I say that I understand! However, even passionate entrepreneurs need time to relax, and that means finding a team who can keep your business running smoothly in your absence. When you have a virtual team that you trust, it makes taking time off much less stressful. The trick to developing that trust is getting used to working…

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