5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

By Jennie Lyon / March 13, 2024
5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts.  This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them.  Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…

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How to Grow Your Email List in 30-Minutes Per Day + Freebies

By Jennie Lyon / March 5, 2024
How to Grow Your Email List in 30-Minutes Per Day + Freebies

From the moment I started my business, I’ve been focused on email growth. Studies have shown that for every $1 you spend on email marketing, the average ROI (return on investment) is around $42. My email list is at 30k with great subscriber engagement! If I’ve said it once, I’ve said it a million times – you want to constantly grow your email list in the background! Being a business owner is a lot of work, and the quicker you can grow your subscriber list, the better! A healthy email list is the lifeblood of your business!  I broke this…

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How To Use A Virtual Digital Marketing Team To Transform Your Business

By Jennie Lyon / February 27, 2024

Welcome to the dawn of the remote revolution, where virtual teams reign supreme! This isn’t just a fad in digital marketing – it’s the new standard. Why? Think cost-effectiveness, unparalleled flexibility, access to a global talent pool, and productivity levels that defy expectations. Understanding how to use a virtual digital marketing team is the key! But hey, let’s not ignore the quirks of remote work! From communication glitches to collaboration hurdles and the occasional dance of performance management, it’s not all smooth sailing. Fear not, dear readers! In this blog, I’m here to spill the beans on the secrets to…

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The Ultimate Guide to a Successful Website Redesign

By Jennie Lyon / February 20, 2024
The Ultimate Guide to a Successful Website Redesign

Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices.  Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…

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Segmentation Strategies: Targeting the Right Audience with Email Marketing

By Jennie Lyon / February 13, 2024
Segmentation Strategies: Targeting the Right Audience with Email Marketing

Email marketing rocks! Sending emails? Super effective. Segmentation matters! But guess what? Subscribers aren’t clones. They’re unique, with different tastes and habits. So, ditch the generic emails; it’s time to get personal because not all subscribers are cut from the same cloth. They’ve got different needs and vibes, affecting how they respond to your emails. Wondering how? Segmentation is the game-changer. This blog? Your easy guide to why it rocks, how to do it, and the necessary tools. Ready to level up your email game? Let’s dive right in! Content Overview 🔹Why Email List Segmentation?🔹Types of Segmentation🔹Crafting Segmentation Criteria🔹Personalization Techniques🔹Tools and…

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The Ultimate Guide to Evergreen Content: Strategies for Sustainable Growth

By Jennie Lyon / February 6, 2024
The Ultimate Guide to Evergreen Content: Strategies for Sustainable Growth

In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business’s journey. It’s not a quick story that vanishes; it’s a narrative echoing through time. So, why should you care about evergreen content for your business? It’s the solid ground where your brand story stands, unaffected by passing trends. We’ll explore the art of crafting enduring messages, meeting universal customer needs, and adopting a strategic mindset for content that weathers any storm.  Content Overview 🔹What is Evergreen Content?🔹The Art Of Messages That Stick Around 🔹Identifying What Customers Always Want🔹Strategies for Creating…

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Boost Your Social Media: Storytelling Strategies for Instagram Stories

By Jennie Lyon / January 30, 2024
Boost Your Social Media: Storytelling Strategies for Instagram Stories

If you haven’t dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish in thin air after 24 hours. You’ll spot them right at the top of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering why stories are such a game-changer in brand storytelling. Trust me, there’s a lot more beneath the surface than meets the eye: Content Overview 🔹What are Instagram Stories? 🔹Unleashing the Potential of Instagram Stories for Your Business🔹The Numbers Don’t…

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How to Run Profitable Paid Online Workshops

By Jennie Lyon / November 30, 2023

Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…

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4 Simple Weekly Online Marketing Strategies to Attract Customers

By Jennie Lyon / October 24, 2023

Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and attract customers. Who doesn’t want to stand out in the digital crowd, right? And you need some solid online marketing strategies to make that happen! But let’s be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It’s like trying to choose your favorite flavor at an ice cream parlor with too many options.  The good news is, I’ve got your back! There are some tried-and-true techniques and weekly game plans that’ll help…

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How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy

By Jennie Lyon / October 17, 2023

Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…

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