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How to Use Storytelling in Your Marketing Copy to Drive Sales

By Jennie Lyon / October 10, 2017
How to use storytelling in your marketing copy to drive sales

Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, you probably think, “Once upon a time”, but that isn’t quite what I’m talking about. A story doesn’t necessarily need characters, settings, or even a plot. In a marketing sense, telling a story means that you are trying to create a personal connection between you…

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