Content to Include in Your Email Marketing Campaign to Hook Your Clients

By Jennie Lyon / July 18, 2017
Content to Include in Your Email Marketing Campaign to Hook Your Clients

Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get your…

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4 SEO Tips for Shooting to the Top of Google Search Results

By Jennie Lyon / May 23, 2017

Getting your website in front of potential clients is essential for small business owners, and updating your web copy is the first step. Using search engine optimization (SEO) strategies is, in my experience, the quickest way to start getting more page views. SEO works on the algorithms that determine how to place a website in search result rankings. This means that the written content of your website, when properly optimized, brings in more potential clients! When a potential client searches for key terms related to the products and services your business offers, they are more likely to find your website…

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6 Steps to Creating a Media Kit that Will Impress Your Potential Clients!

By Jennie Lyon / May 16, 2017
6 Steps to Creating a Media Kit that Will Impress Your Potential Clients

“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When you are talking with a client, even if you are engaging, interesting, and are offering them something really special, there is a chance that they might not be fully listening. That’s the problem with words, it can be easy to get lost in them. If…

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5 Simple Ways to Grow Your Business Using Pinterest + Free Infographic

By Jennie Lyon / May 2, 2017
5 Simple Ways to Grow Your Business Using Pinterest + Free Infographic

Have you paid much attention to Pinterest lately? It may not have the immediacy of Instagram, but it’s still a very important social media platform for small business owners! Pinterest combines visuals with powerful organizational and search capabilities. Content uploaded to it can still go “viral” like Instagram and Facebook posts, but also has more staying power and is easier to find months or years later. [Tweet “Pinterest is an incredible visual search engine that functions differently from other social media.”] I’ve personally used Pinterest to great effect for my businesses. I’ve gained followers on multiple social media platforms, and…

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How a Virtual Assistant Can Help with Your Next Big Launch

By Jennie Lyon / April 18, 2017
How a Virtual Assistant Can Help with Your Next Big Launch

Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of launch, especially if you’re doing everything on your own. [Tweet “Make a big deal about your launch! Think Facebook ads and online promotions to mark the occasion.”] Have you ever looked at other entrepreneurs and wondered how they get new products ready to launch so quickly?…

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How to Automate Your Social Media Presence + Free Social Media Calendar

By Jennie Lyon / March 14, 2017
JLVAS How to Automate Your Social Media Presence Free Social Media Calendar

Staying on top of all your business’ social media accounts can be extremely time consuming. Luckily, much of your social media presence can be automated for a “set it and forget it” experience. Automating various social media-related tasks eliminates the need for spending a sizeable part of each day on small, fiddly tasks that take up your valuable time. [Tweet “Your social media presence is only valuable if it is consistent. Automation helps with this!”] As a virtual assistant who specializes in social media marketing for small business, I have quite a few strategies for streamlining these tasks! Today I’d…

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8 Ways to Grow Your Instagram Account This Month + 15 Free Graphics

By Jennie Lyon / March 7, 2017

For small businesses, Instagram represents an incredible opportunity to reach out to new potential clients. However, in order to successfully take advantage of what the app has to offer, you’re going to need to build up your follower list. Instagram is currently the hottest social media platform out there because it allows people to connect with more than just friends. Celebrities and companies are just as easy to access on Instagram as on Twitter, and the platform offers a lot more engagement than Facebook. The trick for small business owners is to grow their number of followers and turn them…

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How to Get More Ideal Clients to Your Website

By Jennie Lyon / January 31, 2017

Attracting new clients is essential for the success of all small businesses, and the majority of new clients you get will find you online first. That means your business needs to have a strong online presence, starting with its website. As someone who runs a business entirely online, I can guarantee this makes a difference! Think of your website as the “store window” of your online business. It needs to be attractive, up-to-date, and interesting enough to draw potential clients in to engage with your business on a deeper level. [Tweet “Not attracting the right kinds of clients? Your website…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business? Your goals probably involve the growth of your business, taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work. A lot of small business owners view hiring an additional person to work on their business as a scary prospect. They worry about paying a salary, whether their need for support will remain consistent enough to warrant the commitment of a new…

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Gratitude: What are You Thankful for in Your Business?

By Jennie Lyon / November 22, 2016

It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…

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