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Winter is the Time to Plant the “Seeds” of Success for Growing Your Business

By Jennie Lyon / January 2, 2018
Winter is the time to plant the seeds of success for growing your business

Who in their right mind would plant seeds in the dead of winter? Smart small business owners, that’s who! The biggest hope for a new year is growth. That’s what most New Year’s Resolutions are about, people want to grow. Grow their business, grow their income, personal growth. Growth doesn’t happen by accident though, you need to plant seeds. For an entrepreneur, the seeds of growth are plans for the future, and January is the perfect time to make them. Seed #1: Make a New Year Business PlanDo you have a business plan, written down and in your desk drawer?…

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Scheduling for Your Health Equals More Wealth in Your Business

By Jennie Lyon / October 3, 2017
Scheduling for your health means more wealth in your business - Jennie Lyon Virtual Assistant Services

Having to work when you are suffering through an illness is a nightmare. Every step, every thought, every burst of energy requires so much effort that it can feel like you are trying to run through a swimming pool. Everyone has had to do it at one point or another, no one enjoys it. But when you don’t have a cold, flu, or easily identifiable illness, we don’t really think about the our health or the energy we expend. We simply go about our day, exerting the necessary energy to complete tasks. As small business owners, we often put our…

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5 Online Tools That Could Double Your Income

By Jennie Lyon / August 29, 2017
5 online tools that could double your income

Being a small business owner is a little bit like juggling, you have to keep all of the balls in the air. The trick is when your business grows and you are expected to catch more and more balls until finally… some of them are dropped. There are a ton of online tools out there that can help you better manage your business and relieve some of that stress. By unloading much of your workload, you might even be able to double your income! Here are some incredibly useful online tools that I recommend you check out to help keep…

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4 Tips to Hiring the Right Virtual Assistant For Your Business

By Jennie Lyon / August 15, 2017
4 tips to hiring the right virtual assistant for your business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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Goal Check-In: How is Your Business Doing?

By Jennie Lyon / April 4, 2017

Have you been meeting the goals you set for your small business this year? Is something holding you back from making progress? Back in January, I talked about the importance of setting actionable goals and checking in on them regularly. Consider this your check-in, if you’ve fallen off the wagon already! Even if you’re sticking to your goals and completing them, I hope you’ll find this article useful for the goal revision strategies. Plus, at the end of this post, you can download my Goal Check-In Worksheet to help guide your check-in process. Hard data shows that business owners who…

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How to Build Your Email List in 7 Simple Steps

By Jennie Lyon / February 7, 2017

For a small business, building up a large mailing list of people interested in your products and services is one of the best marketing tactics you can invest your time in. An email list can consist of current and previous clients, but the majority of it should be made up of prospective clients. Email marketing is one of the most effective ways of reaching a targeted audience, because potential clients will only sign up if they’re interested in something you’re offering. For small businesses, email marketing is a high-impact, low-cost way of getting your message heard. Click To Tweet I…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business and meet its needs for the coming new year? When considering your goals for the upcoming year, they probably involve the growth of your business; taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work, and more work means you’ll probably need to hire at least one or two part-time team members in order to accomplish everything on time. A lot…

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Gratitude: What are You Thankful for in Your Business?

By Jennie Lyon / November 22, 2016

It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…

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How a Virtual Assistant Can Keep You in the Game While You Enjoy the Holidays

By Jennie Lyon / October 25, 2016

The holidays are fast approaching, Halloween is a little over a week away! Like many other entrepreneurs and small business owners, I’m sure you’re looking forward to them. After all, who doesn’t love spending time with family, enjoying the change of season, and attending celebrations and holiday dinners? Unfortunately, this is often also a busy time for small businesses, and all the extra workload can keep you from enjoying your holidays. Entrepreneurs, especially those working solo and/or from a home office, need to carefully protect their work-life balance. Do you need a vacation or some time working fewer hours in order…

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The Importance of Visual Branding and How a Virtual Assistant Can Help

By Jennie Lyon / October 18, 2016

Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…

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