When most people contact me for a free consultation, they usually ask about the usual digital marketing services: copywriting, social media, and website development. And that’s great! That’s my bread and butter. Writing blogs, creating social media posts, and building beautiful websites are three cornerstones of a comprehensive digital marketing strategy. But as we continue to talk, these potential customers are often surprised by the sheer number of services we offer here at Jennie Lyon Digital Marketing and Virtual Assistant Services! You’d be stunned at how many different things an experienced virtual team can do for your small business. Podcasting,…
Read More
It’s difficult to believe that many people didn’t know what a podcast was only a few years ago. While podcasts have been around for 20 years, it wasn’t until the last decade that their popularity exploded. Today, they’ve mostly replaced radio as the primary form of audio entertainment and information. And the best thing about podcasts is that anyone can start one. With incredibly low overhead, podcasts are an ideal form of digital marketing for small business owners looking to make the most of their marketing dollars. That said, starting a podcast isn’t easy. If you want to deliver a…
Read More
You want to know the real problem with content creation? It’s like being on a treadmill. Every single week, you need to have a new blog or a new podcast ready. This is accompanied by social media posts, an email campaign, and all of your other digital marketing content. It never ends! That’s one of the reasons why so many small business owners fall off the content creation train after just a few weeks. They start out strong, keeping up with the pace. But soon, they start to fall behind, maybe missing a single week. Then it’s two weeks. And…
Read More
As a digital marketer, I have to admit that I’m a little surprised at how many people don’t know what a podcast is. Especially given their rapidly increasing visibility. The word “podcast” is a combination of the words “broadcast” and “iPod.” Over the last decade, podcasts have become one of the most popular forms of spoken-audio entertainment. Replacing radio as the background noise during our morning commutes. There are countless podcasts out there in hundreds of different genres, including true crime, technology, fiction, comedy, and, of course, marketing. You can check out some of my favorite productivity podcasts here! So,…
Read More
About 30 years ago, do you know where one of the best places to market to people was? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!) Back then, radio ads were smart and inventive. Frankly, some of the most effective and brilliant marketing campaigns of all time were on the radio. But then around 15…
Read More
What are your favorite podcasts? I adore podcasts. They are the perfect way to distract yourself while doing chores around the house, going for a run, doing some yoga, or basically anything else where you can put on a pair of headphones. In my line of work, productivity is king, which means that I listen to a good number of productivity podcasts. Here are my criteria for a good productivity podcast: First, it needs to be entertaining. If the podcast is boring, it doesn’t matter how good the productivity tips are, I’m not going to waste my time listening to…
Read More
