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Supercharge Your Business’ Email List with Great Opt-Ins!

By Jennie Lyon / July 31, 2018
Supercharge Your Business’ Email List with Great Opt-Ins!

When I talk to clients about what marketing technique usually gives them the best return on their investment, they are often shocked to discover that it’s their email list. A targeted and high-quality email list is one of the most valuable assets that a business can have. It enables all kinds of email marketing, allowing them to reach out to already existing or potentially interested customers with all kinds of marketing content, ranging from digital newsletters, to new product announcements, to marketing campaigns. An email list isn’t something that you can just buy off the internet (well, you can, but…

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