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What Does Your Branding Collateral Communicate to Your Customers

By Jennie Lyon / October 30, 2018

Think of all of the big brand logos out there. Those big friendly arches of McDonald’s, the swoosh of Nike, the softness of the Pillsbury Doughboy… Something that all of the world’s most valuable brands have in common is how well they communicate their brand’s message and values without one single word. Now, take a look at your logo. If this was the very first time you saw it, would you know what your company is about? Hiring a virtual assistant to revamp your entire brand, from your business cards to website, to branding collateral, to your social media graphics,…

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Business Planning 101: A Simple Checklist to Ensure Success

By Jennie Lyon / January 16, 2018
Business Planning 101: A Simple Checklist to Ensure Success

Do you have a comprehensive business plan? If you don’t have one in your drawer, you should get to work! I’m a big believer in planning ahead. A business plan can give you direction, something to aim towards throughout the year. If you already have a well-thought-out business plan, then the new year is a perfect time to update it with your new goals for the new year! If you are thinking about starting out on a new endeavor, then figuring out a plan for your proposed business is a must. Here is my personal updated 8-step process, along with…

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Why You Need a Virtual Assistant in the New Year… And I’m Not Talking about Alexa or Siri!

By Jennie Lyon / January 9, 2018
Why You Need a Virtual Assistant in the New Year

You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…

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Winter is the Time to Plant the “Seeds” of Success for Growing Your Business

By Jennie Lyon / January 2, 2018
Winter is the time to plant the seeds of success for growing your business

Who in their right mind would plant seeds in the dead of winter? Smart small business owners, that’s who! The biggest hope for a new year is growth. That’s what most New Year’s Resolutions are about, people want to grow. Grow their business, grow their income, personal growth. Growth doesn’t happen by accident though, you need to plant seeds. For an entrepreneur, the seeds of growth are plans for the future, and January is the perfect time to make them. Seed #1: Make a New Year Business PlanDo you have a business plan, written down and in your desk drawer?…

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Looking Back On Your Year: What Business Lessons Did You Learn?

By Jennie Lyon / December 17, 2017
Looking Back on Your Year: What Business Lessons Did You Learn?

Boy, I remember my first few years of business… When I think back, I kind of cringe at some of the mistakes that I made in my first few years as a small business owner. Now, sixteen years later, I simply can’t believe that I ever made those silly errors. But the reason that I am still in business is because I learned from them. Every single mistake I ever made, I learned from. That’s how you make a small business thrive. December is the perfect time to take a good look back at your year, figure out what worked…

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How to Reduce Your Stress Level at Work before The Holiday Rush

By Jennie Lyon / November 27, 2017
How to Reduce your Stress Level at Work before the Holiday Rush

Tis the season… to be ridiculously stressed out! The holidays can come at you fast, sometimes too fast for you to get everything done in time. Your usual workload is often augmented by extra holiday-related tasks, and not just at your small business. There is decorating, cooking, gift shopping… That kind of stress can build up! If you have limited staff at work, or if it is just you, getting a little extra holiday help can be useful. But it can cost too much to hire and train new employees just for the holiday season. Enter an experienced virtual assistant!…

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How Giving Thanks Can Open New Doors for Your Business

By Jennie Lyon / November 12, 2017
How Giving Thanks Can Open New Doors for Your Business

There are some holidays that seem almost custom-made to give you the perfect excuse to reach out to former and current clients, telling them how much you appreciated their business. There is Christmas, of course. Valentine’s Day is another popular occasion. And then, there is the November holiday that is coming up fast, Thanksgiving. Thanksgiving is the time of year where we gather with family and friends to give thanks for all of the wonderful things in our lives. For the small business owner or entrepreneur, Thanksgiving also gives you an ideal opportunity to be thankful for your business, including…

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Upgrade Your To-Do List & Your Business with a Project Management System

By Jennie Lyon / October 28, 2017
Upgrade your to do list and business with a project management system

How long is your to-do list? To-do lists are awesome things. Just trying to get through the day-to-day work at your business can be stressful. When you need to tackle a huge project, the work can sometimes seem overwhelming. By using a great to-do list, you can mitigate that stress by seeing all of the tasks of the day, week, or month laid out in front of you. The trick is that, when you are running a small business, your regular to-do list might be a bit too limited to get the job done. This is one of the reasons…

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Scheduling for Your Health Equals More Wealth in Your Business

By Jennie Lyon / October 3, 2017
Scheduling for your health means more wealth in your business - Jennie Lyon Virtual Assistant Services

Having to work when you are suffering through an illness is a nightmare. Every step, every thought, every burst of energy requires so much effort that it can feel like you are trying to run through a swimming pool. Everyone has had to do it at one point or another, no one enjoys it. But when you don’t have a cold, flu, or easily identifiable illness, we don’t really think about the our health or the energy we expend. We simply go about our day, exerting the necessary energy to complete tasks. As small business owners, we often put our…

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5 Tips for Building Long-Term Client Relationships

By Jennie Lyon / September 19, 2017
5 tips for building long-term client relationships

What would your company be without your clients? One of the keys to a successful small business is to develop long-term client relationships. For a business to become truly successful, you need to build a foundation of repeat customers and clients you can rely on. This can require a tremendous amount of time and effort, just like developing any other lasting relationship in your life. Here are some tips on how you can get started strengthening your client relationships, with the goal of eventually converting them into regular, long-term clients: Communication is the Key All of my long-term client relationships…

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