Video content has quickly become essential to any successful digital marketing strategy. If you’re looking for a roadmap for video marketing, you are not alone! Brands and businesses need a video marketing strategy for every platform and channel – why? Because everything online is transitioning to video, you want to avoid getting left in the dust! Video content is more popular than ever, with platforms giving priority to video content. And video content engages audiences in ways that mere text or images cannot. Videos can tell stories and create brand experiences that are memorable and engaging. Are you feeling overwhelmed…
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I hear a lot of people compare the New Year to a blank piece of paper. On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! And…
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Have you ever been sent a viral video? Creating a piece of content that goes viral is every small business owner’s dream! Not only does the free exposure exponentially increase the ROI on that content, but it also will dramatically grow your audience and raise awareness of your brand. There’s no perfect formula for viral content, and frequently luck and timing play a huge part in a piece of content becoming popular. However, there are a few things that all popular content have in common! If you’re here, you’re probably looking for some advice on how to make content that…
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Remember the old adage for those with gigantic cable packages? “300 channels, and nothing’s on?” That certainly isn’t a problem anymore. You can find just about all of the entertainment that you want from Netflix, Amazon Prime, and Hulu. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you feel like watching into search, and countless results will pop up! At first glance, this seems like a massive problem for advertisers.…
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Do you remember back in the days before Google Maps when you would need to stop and ask for directions if you were lost? In my experience, getting verbal directions from a helpful person would often result in me getting MORE lost. It wasn’t their fault though. Verbal language is, well, imprecise at times. We often think we communicate our thoughts out loud clearly, only to have the person we are talking to misunderstand what we are saying completely. This is partially because, when you are talking to someone on the phone, they can’t see the important non-verbal, physical side…
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