In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business’s journey. It’s not a quick story that vanishes; it’s a narrative echoing through time. So, why should you care about evergreen content for your business? It’s the solid ground where your brand story stands, unaffected by passing trends. We’ll explore the art of crafting enduring messages, meeting universal customer needs, and adopting a strategic mindset for content that weathers any storm. Content Overview 🔹What is Evergreen Content?🔹The Art Of Messages That Stick Around 🔹Identifying What Customers Always Want🔹Strategies for Creating…
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I’m thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It’s the ultimate challenge, right? Well, guess what? If you’re feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you’re not alone. We’ve all been there at some point. But today, I’ve got something special for you – a game-changer in your business strategy. I’m excited to introduce you to our transformative…
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In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
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Hey there, fellow business owners! Ever feel like you’re in a maze trying to keep your online ventures afloat when economic downturns hit? I get it. Just the hint of a recession can spark worries about whether our clients and customers will keep the cash flowing, which is why recession-proof marketing is so important! When the economy does a little dance, we sometimes find ourselves doing a balancing act. The thought of a recession might make us wonder if our clients will still be swiping those credit cards. But fear not! With the right strategies and tools at our disposal,…
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In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…
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Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and attract customers. Who doesn’t want to stand out in the digital crowd, right? And you need some solid online marketing strategies to make that happen! But let’s be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It’s like trying to choose your favorite flavor at an ice cream parlor with too many options. The good news is, I’ve got your back! There are some tried-and-true techniques and weekly game plans that’ll help…
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Hello, dear readers! Short-form videos have taken the digital marketing world by storm in recent years. 🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that’s both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual storytelling. I’m absolutely thrilled to have you join me as we explore the power of short-form video and unlock its marketing potential – it’s time to take your brand’s online presence to new heights! Content Overview Why Short-Form Video…
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Overview: The Power of a High-Converting Website Hey there, fellow entrepreneurs! Today, I’m diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It’s not just a website; it’s your secret weapon for turning visitors into raving fans and boosting your business. A high-converting website is all about telling a captivating story. It’s not just a pretty design; it’s about crafting a narrative that guides your visitors toward taking meaningful actions. Whether you want them to buy your products, join your email list, or get in…
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Hi there, Busy Entrepreneurs! Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…
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Over the last year, did it ever feel like you’re working much more for less income? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It’s a trap! Haha! Working from home isn’t the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. Believe me, I know! I’m always a…
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