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Writer’s Block? A Virtual Assistant Can Help!

By Jennie Lyon / March 19, 2019

If there are two words that send shivers up my spine, they are “writer’s block.” As a professional writer, you can imagine how important it is for me to be able to write all day long for my clients. Getting writer’s block isn’t an option when I have so many people depending on me to deliver polished blogs, newsletters, copy for websites, sales pages, funnels, nurture sequences, etc. into their inboxes. If you write your own copy, then you probably know exactly what I’m talking about. Suffering from writer’s block can be incredibly frustrating, but I know one method of…

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DIY Your Social Media with the Help of a Virtual Assistant!

By Jennie Lyon / March 6, 2019

When you’re a small business owner, your whole life is DIY! I remember as a kid, DIY usually meant fun “arts and crafts!” Boy, those days are long gone. As an entrepreneur and small business owner, I’ve learned that DIY means precisely that: do it yourself. Since you are often the only employee at your business, everything falls to you. For a lot of small business owners, that’s more than okay! People like us can be kind of “control freaks.” I know that I love having control over all aspects of my business! Not only does it save on the…

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The Best Free Tools to Monitor Your Blog’s Performance

By Jennie Lyon / February 19, 2019

How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…

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Let Me Walk You Through A Product Launch!

By Jennie Lyon / February 11, 2019

Sure, I could just say that product launches are stressful, but that wouldn’t be the entire truth. The reality is that there are so many different levels of stress that go into a product launch! There is the stress of coming up with an idea, the stress of research and development, the stress of marketing… And then, of course, the stress of launch day! You might be tempted to try and take a few shortcuts, but that might not be the best idea. Don’t panic! I’m here to walk you through every stage of the process so you will come…

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How to Grow Your Business Using Free Webinars

By Jennie Lyon / January 21, 2019

One of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…

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Your Webinar Slidedeck can Make or Break Your Webinar!

By Jennie Lyon / January 15, 2019

What draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…

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How Have Things Changed Over the Course of Your Year?

By Jennie Lyon / December 18, 2018

New Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.

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Give Yourself the Holiday Gift of Time With a Virtual Assistant

By Jennie Lyon / December 3, 2018

Have you ever seen A Christmas Carol? The scene that always stuck with me as a small business owner was seeing Bob Cratchit having to stay late on Christmas to finish his work. Boy, I’ve been there (Although being my own boss, I guess I am sort of my own Scrooge too…)In December, there are so many things on your plate, from work to family, to the holidays themselves, that it can be tricky to get everything done by the last week of the year (not to mention stretching every dollar). But thankfully, there is a holiday miracle that can…

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How a Virtual Assistant Can Help You Get Around Ad-Blockers

By Jennie Lyon / November 20, 2018

Ad-blockers are on the rise. Boy, there’s a phrase that puts cold fear into the heart of any marketer or business owner! Marketing has been in a Cold War with ad-blockers ever since the early days of the internet. Ad-blockers are browser extensions that will automatically filter out all of the advertisements on a website before it loads. The result is that the viewer will get a website completely free of any ads. Great for the viewer, but not for the businesses that are buying ads on the site. Thankfully, there are a few ways that marketers can combat ad-blockers…

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Second Career: How a Virtual Assistant Can Help You Restart and Build a New Business!

By Jennie Lyon / November 5, 2018

One of the most terrifying and exciting things in life is having to start again.Let’s face it – we are all getting older! Maybe your children have finally left home for university, (Eben, my son, started college early and skipped his senior year!) or perhaps you’re thinking of retiring from your long-time job and want to try something new this time around! Maybe you have recently been let go at work, or simply grew bored and finally want to do what you have always wanted with your life. No matter which the situation, it’s still terrifying and thrilling. For example,…

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