Tag Archives | web copy

Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

Personality Infused Copywriting: The Difference Between Engaging and Forgettable Content

What is the difference between good copywriting and bad copywriting? I can sum it up in a word: readability. If you offer your customers a blog, email campaign, or web page that is difficult to read, that doesn’t flow, isn’t infused with your brand personality, or that bores them, they are going to dismiss and […]

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Differences between a professional and a DIY website

The Differences Between a Professional and a DIY Website

In recent years, a new industry has popped up that promises you can save big money by designing your own website using their services. They provide you with the templates and the tools to build the site and you do all the work. They’re marketed as being super user-friendly, allowing you to knock out a […]

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