Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…
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As a small business owner, do you ever worry about getting locked into a contract when you need to outsource work? It’s a reasonable concern! There are many companies out there who look at small businesses like cows to be milked dry. To be frank, that isn’t good for your small business OR for the Virtual Assistant industry as a whole. Thankfully, with most reputable Virtual Assistant firms, you don’t have to worry about signing long-term contracts with them, locking you into their business and services. You can simply contract them for the period of time that you specify, and…
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If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…
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Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…
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If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…
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Everyone loves a summer vacation, but taking one can seem impossible for busy entrepreneurs! When you run your own small business, it can consume all of your time and energy if you aren’t careful, and letting go can be difficult. Trust me when I say that I understand! However, even passionate entrepreneurs need time to relax, and that means finding a team who can keep your business running smoothly in your absence. When you have a virtual team that you trust, it makes taking time off much less stressful. The trick to developing that trust is getting used to working…
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For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Stay ahead of the curve in order to take a vacation while still satisfying clients. Click To Tweet Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically)…
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Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! The quality of your copy demonstrates…
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Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get down to business each day! I know that for me, coming into my home office and seeing everything from favorite photos to slick branding collateral sitting neatly in its place makes me want to do my best work and get my business out there! Spring…
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For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what…
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