The Best SEO Tips for Q4

By Jennie Lyon / August 30, 2022
The Best SEO Tips for Q4

The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers.  Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…

Read More

Need a Vacation? Our Virtual Assistant Team to the Rescue!

By Jennie Lyon / July 6, 2021
JLVAS-Blog-Need a Vacation

It’s July! Are you ready for a vacation? Over the last year and a half, many people have been putting off going on vacation. They might have been worried about money, or they simply didn’t have anywhere to go, given the pandemic restrictions. But now that things are opening up across the country, and the future is looking bright, countless small business owners are deciding to take well-deserved vacations!  Well, at least they are in an ideal world. Many entrepreneurs worry about what will happen if they take a week, or two, more weeks off. Heck, some are even worried…

Read More

How to Grow Your Business With Systems and a Team

By Jennie Lyon / December 15, 2020
How To Grow Your Business With a Team And Systems

Sometimes, I wonder how I manage to get through my daily to-do list in my business. Not to brag, but believe me, my to-do list can get a little crazy at times. I’m working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system), I use Teamwork and it is my lifeline! I couldn’t work without it! It helps me keep every project organized and ensures that I never miss a detail or a deadline.  So keeping things organized is the easy…

Read More

Hire a Virtual Assistant To Boost Your Social Media Engagement

By Jennie Lyon / December 1, 2020
Hire a Virtual Assistant to Boost Your Social Media Engagement

How much time every week do you spend on your social media? I’m not just talking about writing it. Creating compelling content is only one of the keys to social media marketing success. So much more needs to go into it if you genuinely want to build your audience and convert your followers into paying customers! Here’s an admission for you: I’ve been spending WAY too much time recently growing my Instagram! But I genuinely believe that it’s worth every second. Social media channels like Instagram and Facebook offer small businesses an invaluable (and remarkably cheap) advertising platform to reach…

Read More

How to Find and Work with a Virtual Assistant

By Jennie Lyon / November 17, 2020
How to Find and work with a virtual assistant

Wouldn’t it be great to have an assistant at your beck and call? All you’d need to do is hit the intercom on your desk, and like a flash, they appear!  Unfortunately, that’s beyond the means of most small business owners. Many of them work out of their home. Unless they draft their kids into the role, (take it from me, this isn’t a great idea! haha!) having an assistant might seem like it simply isn’t possible.  Or is it?  The Internet Created Countless Jobs The internet has created countless brand-new types of jobs over the last twenty years, including…

Read More

Is It Time For a Website Redesign?

By Jennie Lyon / October 27, 2020
Is it Time for A Website Redesign

Have you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…

Read More

How to Use a Virtual Assistant to Launch Your Webinar

By Jennie Lyon / October 6, 2020
How To use a Virtual Assistant to Launch Your Webinar

Everyone needs a helping hand, now and then. A webinar launch is no different. No matter what business you work in, you can’t do everything yourself. Sometimes, you need to bring in specialists who have experience, skills, and knowledge you don’t currently possess.  Many small business owners might want to hire an accountant/bookkeeper to take care of their finances and taxes, so they don’t need to deal with all of those numbers. If you can’t answer the phone all day, perhaps hiring a receptionist could be a good idea. And if you don’t have time to write content for your…

Read More

5 Ways to Create Multiple Online Streams of Income

By Jennie Lyon / March 31, 2020

Are you worried about your revenue stream? Right now, small business owners everywhere are wondering how they can increase their revenue (or hold it even) during the coronavirus crisis. We currently don’t know how long this period of social distancing will last or if things will get even worse. What we do know is that most physical locations are closed, meaning that many small businesses have needed to pivot to online only. Thankfully, there are some ways you can create multiple online streams of income. It might require you to go slightly out of your comfort zone, but these strategies…

Read More

Failure to Launch? The Secret Product Launch Formula

By Jennie Lyon / February 18, 2020
Failure to Launch? The Secret Product Launch Formula

There are few things more nerve-wracking for a small business than launching a new product. Believe me, I know how it feels! Since the early days of my digital marketing and virtual assistant business, I’ve expanded my offerings dozens of times. And every single time, I was filled with anxieties. I was worried that no one would be interested in that service, or that I spent all of that time and money for nothing.  Over time, I’ve come to realize that there is an art to launching a brand-new product or service. If you know the formula, you can significantly…

Read More

5 Automation Tools that will Boost Your Marketing

By Jennie Lyon / January 28, 2020
5 automation tools that will boost your marketing

What’s inside your small business toolbox? My husband and I are currently in the process of building a vacation house. And if there is one thing I’ve learned, it’s that there is a right tool for every job! This adage is true even in the small business world. There is a tool out there perfectly suited to every task. You only need to find it! And when you do, that tool could save you a crazy amount of time at your small business! Lacking time is one of the biggest challenges I face as a small business owner. There are…

Read More