Social Media Hacks for Optimal Brand Growth (+ Free Resource)

By Jennie Lyon / November 8, 2022
Social Media Hacks for Optimal Brand Growth

Social Media started in the early 2000s and has been pivotal in the growth of small businesses around the world. Like most business owners, you’re always looking for faster, easier, and more effective ways to build your brand online. This post will cover some proven and trending social media hacks that will grow your business. I totally understand that your time is too valuable to waste trying every social media fad out there. The good news is that these proven strategies will help you grow your brand organically and increase leads and sales while having fun. Blog Overview: Content: Be…

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YouTube SEO: 5 Tips to Boost Your Video Rankings

By Jennie Lyon / November 1, 2022
YouTube SEO: 5 Tips to Boost Your Video Rankings

If you want your videos to be seen by more people, you need to optimize them for YouTube’s search algorithm. Since YouTube is the second largest search engine, taking advantage of this platform is important if you want your videos to be seen by a wider audience. After all, engagement is key to your marketing efforts and conversions.  The good news is that YouTube SEO is not difficult to learn, and there are a few simple steps you can take to boost your video rankings. This article will give you five tips to optimize your videos for YouTube’s search algorithm.…

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5 Practical Tips To Boost Your Google Ads Conversion

By Jennie Lyon / October 25, 2022
5 Practical Tips To Boost Your Google Ads Conversion

Google Ads is a powerful tool that can help you reach your target audience and generate conversions. However, getting the most out of your Google Ads campaigns can be challenging. While there are many advanced tips and tricks for optimizing your Google Ads campaigns, beginners often struggle to get started. In this article, we’ll share five practical tips that will help you boost your Google Ads conversion rate. By following these tips, you can get the most out of your ad campaigns and improve your overall ROI. Keep Your Ads Relevant One of the most important things you can do…

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Website & SEO Optimization Audit: Stay on Top of Search Results

By Jennie Lyon / October 18, 2022
Website and SEO Optimization for Staying on Top of Search Results

It’s important to reflect on the past year and set ourselves up for success in the year ahead. The truth is the landscape of SEO and website optimization is always changing, and what worked last year might not work this year, and what works this year might not work next year. This is why it’s so important to stay ahead of the curve and continually evolve your optimization strategies. Why is website optimization so important? With the ever-changing landscape of SEO, it’s more important than ever to stay ahead of the curve and optimize your website. So, the rise of mobile…

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8 Hot Digital Trends to Watch for in 2023

By Jennie Lyon / October 11, 2022
8 Hot Digital Trends to Watch for in 2023

As we move into the new year, it’s time to start thinking about the latest digital marketing trends. What will the next year bring? Which trends should you be on the lookout for? It’s exciting but also confusing. I get that. That’s why I am continuously tracking trends, testing things out in my own business, and making sure the team and I are on top of what’s hot and what’s not. Keep an eye on these trends, and you’ll be ahead of the curve. Here are eight of the hottest digital marketing trends to watch for in 2023: Influencer Relationships…

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Is Podcasting A Good Addition To Your Business Model?

By Jennie Lyon / September 26, 2022
Is Podcasting A Good Addition To Your Business?

Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…

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4 Proven Strategies To Reduce Shopping Cart Abandonment

By Jennie Lyon / September 20, 2022
4 Proven Strategies To Reduce Shopping Cart Abandonment

Even if you have the best products or services out there, you will still experience some level of shopping cart abandonment. You can use proven strategies to reduce shopping cart abandonment and increase sales. In this article, we’ll share 4 of the most effective strategies for reducing shopping cart abandonment that will increase your bottom line in Q4.  Use Scarcity Marketing Techniques Scarcity marketing is a marketing strategy based on the psychological principle that we tend to want what is in demand and hard to attain. When we, as humans, feel FOMO, impulse buying kicks in. When customers see that…

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Customer-Centric Marketing: How To Use It To Your Advantage 

By Jennie Lyon / September 13, 2022
Customer Centric Marketing How To Use It To Your Advantage

Customer-Centric Marketing. You’ve probably heard about it online, on another podcast, or in your inbox. But what exactly does it mean?  Customer-centric marketing is a business philosophy that prioritizes the customer’s needs and experience above all else. This type of marketing is based on the belief that if a company focuses on providing a great customer experience, the customer will be loyal and become repeat customers. Essentially, by putting the customer first, we create a positive cycle of customer satisfaction and success. In today’s business environment, customer-centric marketing is more important than ever. Gone are the days of direct marketing…

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5 Proven Engagement Marketing Strategies That Boost Results

By Jennie Lyon / September 6, 2022
5 Proven Engagement Marketing Strategies That Boost Results

Your customers are the lifeblood of your company, so showing them that you care about them is essential to your success. Engagement marketing is all about connecting with your clients and ensuring they have a positive experience with your brand. At some time or another in your marketing planning, you’ve used or come across engagement marketing. This style is also referred to as experiential marketing, event marketing, participation marketing, on-ground marketing, and live marketing. It is a strategy that involves authentic, one-to-one interactions with customers that help to create stronger relationships with your brands. Engagement marketing humanizes your business and…

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The Best SEO Tips for Q4

By Jennie Lyon / August 30, 2022
The Best SEO Tips for Q4

The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers.  Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…

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