What do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for. Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if…
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Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!” It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you…
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You want to know the real problem with content creation? It’s like being on a treadmill. Every single week, you need to have a new blog or a new podcast ready. This is accompanied by social media posts, an email campaign, and all of your other digital marketing content. It never ends! That’s one of the reasons why so many small business owners fall off the content creation train after just a few weeks. They start out strong, keeping up with the pace. But soon, they start to fall behind, maybe missing a single week. Then it’s two weeks. And…
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Have you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…
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Are you the kind of person who finds it easy to make new friends? Or are you more the type that prefers to meet and chat with people online? Either way, your skills are going to come in handy if you’re creating an email nurture sequence to entice new subscribers to become paying customers! In business, it’s critical to always follow up on things. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A…
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About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!) But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…
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When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense, it’s…
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Want to know an online business secret? Content equals growth! It’s true! Content creation has been the core of everything I’ve done with my businesses for the past 20 years. However, when I took my content creation to the next level that is when my business really took off. Take my green lifestyle blog, Sweet Greens. Haha! Are you thinking, What? She has a green lifestyle blog too? Sweet Greens was born of my passion for environmental causes and green products. It started as a simple blog (I thought it would be a fun way to document the fun eco-friendly…
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I’ve always been in awe of architects. They are like modern-day magicians. With math and an expert design sense, they design a blueprint that creates rock-solid structures that stand the test of time. And how do they do it? It all starts with a blueprint. After all, you can’t just start building a structure without knowing every single step you need to take. An architect designing a building will go through countless drafts of blueprints until they have a plan that is both functional AND beautiful. And once they finalize everything in the blueprint, they can finally start to get to…
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When did you last take a look at your business plan? One of the smartest things that a small business owner can do is create your yearly business plan. It’s an invaluable resource that helps them lay out their goals, challenges, and growth for the upcoming year. Whenever you feel like you are going off-course, you can always refer to the “north star” of your business plan! The only problem with creating a business plan is that it takes time. And around the holidays, time is the last thing you have (unless you have a virtual assistant)! You’re running around…
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