Have you ever sat down at your computer to write an email or social media and feel… stuck? For some reason, nothing comes to mind! You stare at a blank screen, knowing what you want to say but not being able to put it into words. Congratulations, you’re experiencing the bane of countless novelists, scriptwriters, and digital marketers: writer’s block. Writing can be daunting for many small business owners. You’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always consider just how much time they spend writing while running their…
Read MoreWhat do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for. Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if…
Read MoreHave you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…
Read MoreCopywriting is at the heart of most marketing strategies. Everything from writing ads to crafting webinars to coming up with taglines requires a certain amount of copywriting skill. As a small business owner, you need to effectively communicate your brand’s key messages through compelling copy that converts people to paying customers. But how do you do this? If you don’t know the different types of copy, proven strategies to get customers to engage, and ways to deal with writer’s block ( a particular nightmare for all writers out there), you’re likely going to be stuck staring at a blank page…
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