How To Attract An Audience With The Best Copywriting Tips

By Jennie Lyon / September 22, 2020
How to attract an audience with the best copywriting tips

Copywriting is at the heart of most marketing strategies. Everything from writing ads to crafting webinars to coming up with taglines requires a certain amount of copywriting skill. As a small business owner, you need to effectively communicate your brand’s key messages through compelling copy that converts people to paying customers.  But how do you do this? If you don’t know the different types of copy, proven strategies to get customers to engage, and ways to deal with writer’s block ( a particular nightmare for all writers out there), you’re likely going to be stuck staring at a blank page…

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How to Complete A Website Audit (Workbook)

By Jennie Lyon / September 9, 2020
How to Complete a Website Audit Workbook

2020 has been quite a year! I mean it’s already September! How did that happen? Since the new year is right around the corner, I’ve been thinking a lot about my marketing strategy and where I want to see my business in the new year.   So with that being said, my first stop is always my website. Several times a year, I take a good look at my website, the services offered, the messaging, design, and everything else that makes for an excellent user experience. If things have broken, I need to get them fixed. If some copy doesn’t flow…

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8 Ways to Repurpose One Piece of Content + Free Template

By Jennie Lyon / August 11, 2020
8 Ways to Repurpose One Piece of Content

When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense, it’s…

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How to Create a 3-Month Content Marketing Calendar in 1 Hour (Free Template!)

By Jennie Lyon / August 4, 2020
How to Create a 3-Month Content Calendar in 1 Hour + Free Template

Want to know an online business secret? Content equals growth!  It’s true! Content creation has been the core of everything I’ve done with my businesses for the past 20 years. However, when I took my content creation to the next level that is when my business really took off.  Take my green lifestyle blog, Sweet Greens. Haha! Are you thinking, What? She has a green lifestyle blog too? Sweet Greens was born of my passion for environmental causes and green products. It started as a simple blog (I thought it would be a fun way to document the fun eco-friendly…

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