Grow Your Business While Doing More of What You Love

By Jennie Lyon / February 2, 2016

“Do what you love and you will never work a day in your life.”Easy words, but infinitely more difficult in practice. No matter how much you enjoy your job, there will always be stresses, problems, conflicts, and setbacks. At times, you might even find yourself asking the question “Why do I do this again?”. Thankfully, you can have a fresh start whenever you like and with it comes the opportunity to refocus on what you love about your job and make positive changes to minimize unnecessary stresses in the future. Delegation and outsourcing are the key to finding more time…

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How a Virtual Assistant Can End Your Endless To-Do List

By Jennie Lyon / January 21, 2016
How a Virtual Assistant Can End Your Endless To Do List

We all know the feeling: your inbox is overflowing, you have a half dozen separate to-do lists, online, on paper, and on your smartphone or tablet. That doesn’t include the mental one you’re constantly updating. The endless seeming slog begins to creep in and make a job you were once passionate about into something you dread. It’s time you made some changes, don’t you think? For small business owners and entrepreneurs, dealing with the endless stream of tasks required to keep your operation not just afloat but productive, thriving, and successful can be especially difficult. There are only so many…

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What does Partnering with a Virtual Assistant Really Mean? Why the Trend Towards Virtual Is Here to Stay

By Jennie Lyon / January 12, 2016
What does partnering with a virtual assistant really mean?

What’s your reaction when you hear the world “virtual assistant”? Do you think smart, strategic, cost effective, expertise, efficiency? Of, if you haven’t fully internalized the benefits of hiring a virtual assistant yet, is your gut reaction more along the lines of relinquishing control and even spending (unnecessary) money? If your associations are trusting, I get it. The idea of partnering a virtual assistant definitely requires an archetypal leap, particularly for entrepreneurs and small business owners who are used to doing everything themselves. The concept requires a shift in perspective in order to really understand why and how partnering with…

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Take a Break After the Holidays to Launch Your Business to the Next Level

By Jennie Lyon / January 5, 2016

For many, the holiday season is a time to relax, be with family, and take a break from the ins and outs of the workplace. However, for small business owners and entrepreneurs, the holidays can be the busiest time of year. It’s an excellent time to reach out to clients, wish them good cheer, and keep them in the loop as to how your business is doing, and what you’re planning for the upcoming year. With all those potential customers and clients opening their wallets for Christmas, the stress of keeping them coming back can be a bit much. This…

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6 Signs It’s Time to Outsource to a Virtual Assistant

By Jennie Lyon / September 22, 2015

If you’re anything like me, you’re an ambitious entrepreneur who—at one point or another—has felt sure that no one else can do your work better than you. Or that if you just work a little harder and a little longer you can get it all done. I have news for you: if you want and expect your business to expand, thrive, and be successful and sustainable, at some point it will (and should) become too much for one person to handle alone. Growth is great—burnout and overwhelm are not. Here are 6 signs that it’s time to outsource your work…

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3 Ways to Put Clients First That Will Help Your Business

By Jennie Lyon / September 1, 2015

In today’s unpredictable economic climate, it’s more important than ever to put your clients first. Your clients ARE your business, so offering them real value is essential to the long-term financial stability of your business. Additionally, clients who do not feel valued themselves will not spend their hard-earned dollars on your products or services—period! Here are three big ways your business can put clients first. Clients who do not feel valued will not buy your products or services—period! Click To Tweet 1. Meet Their NeedsInstead of racking your brain for new ways to improve your product or service to turn a…

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How Yoga Saved My Life and My Business

By Jennie Lyon / August 13, 2015

I learned a long time ago that I am the type of person who needs to exercise every day. I tend to be a workaholic, so exercising is something I need to do to keep my life balanced. It has been a life saver for me. I have always started my day with a workout routine, mostly a combination of weigh-training and aerobics at home. My body responds very well to this type of exercise–until it doesn’t anymore. This usually means that after a few weeks or months, I would injure my knee to the point where I am not only unable to…

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3 Ways to Build and Maintain a Positive Brand Reputation

By Jennie Lyon / July 3, 2015

As entrepreneurs, we put enormous amounts of time, energy, and money into creating and building our businesses. We’ve made many sacrifices in service of our goals and go above and beyond to ensure that we provide consistence, excellence, and quality. So why does our business sometimes struggle, or experience unexpected dry spells? If you’ve stopped receiving inquiries from prospects and repeat business from existing clients, your brand reputation may be to blame. Despite our hard work and daily toil, even one bad review or negative comment on a blog can prove very detrimental to our reputation. You may still be…

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6 Ways to Stay Inspired as an Entrepreneur

By Jennie Lyon / June 26, 2015

I would venture a guess that there hasn’t been a successful entrepreneur, athlete, world leader—anything—who didn’t want to throw in the towel at some point. Venturing out on your own and pursuing your dreams and passions is huge; it’s risky, new, exciting, and at times extremely challenging. The ability to stay inspired as an entrepreneur is absolutely essential to your success because, let’s face it, if being a lone wolf in the business world were easy a lot more people would be doing it successfully! Fortunately, some superhero entrepreneurs have gone before and paved the way for those of us…

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How a Virtual Assistant Can Make Your Business Blog a Success

By Jennie Lyon / June 19, 2015

Posting at least one article a week to your business blog is a great way to build your expert reputation and engage your target market through professional insights and useful information about your business. Most small business owners have a wealth of knowledge and expertise to share with their clients about their industry and what they sell, but not everyone knows how to craft an engaging, relevant blog piece using this information. I love to write, and have partnered with many entrepreneurs and large businesses alike to create original content on a variety of topics (you can learn more about…

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