You’ve worked so, so hard to get clients—now it’s time to do everything in your power to keep them! Keeping clients is much less expensive than getting new ones, and client loyalty strengthens business. In addition, word of mouth, testimonials, and referrals are still some of the best methods to attract in new clients who want your products or services. What this all adds up to is that it’s important, from time to time, to show your existing clients you appreciate them. I hope that you are already providing exceptional, personalized service and have great client relations, but it’s also…
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Whether it is to spend more time with family, to make a better living, or simply follow a passion or skill set, so many women these days are making the move into independent business ownership. As exciting as the decision to work for yourself is, it can be daunting when you realize how much work, dedication, and patience are required for success. You may have well-meaning friends or peers who have attempted to encourage you by saying that it can take months—or years—for your business to get off the ground or that starting out is hard for everyone, meanwhile you…
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I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use. 1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…
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As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too, like eliminating your commute and freeing you from the distractions of co-workers and shared office space. That said, working from home can prove more challenging than it looks at first glance. Here are 6 ways to make working from home work for your business. 1. Designate an Office SpaceThis is step #1 for successfully conducting your business from home. Dedicating…
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If you are looking for a virtual assistant to help you manage your business, you need to know how to hire a virtual assistant without wasting a lot of time or energy. You can find virtual assistants on Twitter, Facebook, and LinkedIn for starters. Anyone who considers themselves a virtual assistant should have a website so a Google search is another great way to get started. Also, asking other business owners for recommendations can be THE best way to find a great virtual assistant. Once you have compiled your list of virtual assistants to interview, I highly recommend only interviewing…
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If you are ready to find more time, be more productive and build a fantastic team that will support you and your business, hiring a virtual assistant is one of the best investments you can make. You can’t do it all, don’t get stuck in the misconception that to be successful as a business owner you have to do all of the work yourself. Once you join forces with the perfect virtual assistant for your business, it’s important to consider the ways that you and the virtual assistant can make the most out of your relationship to keep everything running…
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