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It’s Time to Give Your Website a Good Spring Cleaning

By Jennie Lyon / May 28, 2019

As a busy small business owner, I bet you had trouble this year finding time do a good spring cleaning. Boy, I know that I sure did. Some things go out the window when you’re swamped with work, and spring cleaning is usually one of them. You look around the house, think, “This is tidy enough,” and get back to work. But what about the spring cleaning that you need to do for your small business? One place that almost every business could do a spring cleaning is on their website. Even a well-managed website eventually need to be revamped…

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Having Trouble Keeping Your Website Alive and Active? Try Adding a Blog!

By Jennie Lyon / February 5, 2019

Let me ask you a hypothetical question. Imagine you are looking for a virtual assistant to help with your small business (a fairly good bet, seeing as you’re here right now). You narrow your choices down to two VAs. To make your decision, you bring up their websites. Both of the sites look good. They are cleaned and polished, not looking dated at all. There are lots of services offered, some solid testimonials, and the graphics and copy are all high quality. Ah, but then you visit the “Blog” sections. In one of them, you see that they haven’t updated…

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How to Grow Your Business Using Free Webinars

By Jennie Lyon / January 21, 2019

One of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…

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Got Stage Fright? How to Effectively Host a Webinar

By Jennie Lyon / January 8, 2019

There’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…

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It’s Time to Create a Solid Online Marketing Plan!

By Jennie Lyon / December 27, 2018

As small business owners, the internet has given us so much. It’s often used for procrastinating, with cat videos on YouTube or reading random articles on Wikipedia. But that’s the “bad” stuff. It’s also given us social media networks that we can use to connect with clients directly.

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