Cultivate Integrity Through Flex Scheduling Scheduling can be a formidable source of agency and freedom for you and your team, or it can be a constant source of dread and conflict. Mastering a schedule that works for your business and your workforce in this day and age requires you to accommodate the valid individual needs of everyone who works for you, which can be challenging. In this episode of Digital Marketing Made Simple, I will show you several approaches to scheduling you can use to ease the strain of accommodating individuals in your business and keep everyone happy and the…
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You know the old saying that mistakes are why they put erasers on the end of pencils? Well, that might do the trick when you’re in the 6th grade, but when you’re a small business owner, mistakes have slightly higher stakes! As a small business owner, I’ve faced countless difficulties throughout my career. Heck, like everyone else in the world in 2020, I’ve faced incredible challenges over the last few months! The good thing is that I’ve learned how to take those mistakes and learn from them. But trust me, that wasn’t easy! I’ve always found that the next best…
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Have you ever heard the old saying, “Those that can’t, teach?” Personally, I always thought that is absolutely ridiculous. It’s not just disrespectful to teachers, who sacrifice so much for their students, but it’s also just flat out wrong. There can be a similar perception about coaches in sports. “Those that can’t play, coach.” Again, ridiculous. The wealth of knowledge and experience that a talented coach can bring is incalculable. With their watchful and experienced eye, they can help shape an athlete or team into the best they can possibly be. That takes talent! Thankfully, there isn’t a negative perception…
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Who in their right mind would plant seeds in the dead of winter? Smart small business owners, that’s who! The biggest hope for a new year is growing your business. That’s what most New Year’s Resolutions are about, people want to grow. Grow their business, grow their income, personal growth. Growing your business doesn’t happen by accident though, you need to plant seeds. For an entrepreneur, the seeds of growth are plans for the future, and January is the perfect time to make them. Seed #1: Make a New Year Business Plan Do you have a business plan, written down…
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Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…
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If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…
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For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically) high expectations and not want to see any break in the service they receive from your business. You…
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Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! The quality of your copy demonstrates…
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Have you paid much attention to Pinterest lately? It may not have the immediacy of Instagram, but it’s still a very important social media platform for small business owners! Pinterest combines visuals with powerful organizational and search capabilities. Content uploaded to it can still go “viral” like Instagram and Facebook posts, but also has more staying power and is easier to find months or years later. Pinterest is an incredible visual search engine that functions differently from other social media. Click To Tweet I’ve personally used Pinterest to great effect for my businesses. I’ve gained followers on multiple social media…
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Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…
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