As we move into the new year, it’s time to start thinking about the latest digital marketing trends. What will the next year bring? Which trends should you be on the lookout for? It’s exciting but also confusing. I get that. That’s why I am continuously tracking trends, testing things out in my own business, and making sure the team and I are on top of what’s hot and what’s not. Keep an eye on these trends, and you’ll be ahead of the curve. Here are eight of the hottest digital marketing trends to watch for in 2023: Influencer Relationships…
Read MoreCultivate Integrity Through Flex Scheduling Scheduling can be a formidable source of agency and freedom for you and your team, or it can be a constant source of dread and conflict. Mastering a schedule that works for your business and your workforce in this day and age requires you to accommodate the valid individual needs of everyone who works for you, which can be challenging. In this episode of Digital Marketing Made Simple, I will show you several approaches to scheduling you can use to ease the strain of accommodating individuals in your business and keep everyone happy and the…
Read MoreIs your small business ready for some financial help? Well, good news! Stimulus help is on its way! COVID-19 has disrupted almost every aspect of American life, and I’m not just talking about stay-at-home guidelines. Individuals, organizations, and businesses have unexpectedly run into the economic equivalent of a brick wall. Financial hard times are tough enough to deal with when everything else is calm. But during a pandemic, pulling yourself out of that hole and protecting your brand can feel impossible. Thankfully at the end of March, the Federal government passed three landmark pieces of legislation to help Americans weather…
Read MoreFor some small businesses, getting a new client is “Good news, bad news” time. The good news is that you have a new client! The bad news is that if you don’t have an automated onboarding system, it can be a massive headache. There is the first consultation, the follow-ups, sending/signing the contract, convincing them of the importance of filling out their client information form, invoices, scheduling your kick off call, learning their habits and preferences… It’s a ton of work! Of course, you can make things go much smoother by streamlining your entire client onboarding sequence. And a big…
Read MoreDo you remember back in the days before Google Maps when you would need to stop and ask for directions if you were lost? In my experience, getting verbal directions from a helpful person would often result in me getting MORE lost. It wasn’t their fault though. Verbal language is, well, imprecise at times. We often think we communicate our thoughts out loud clearly, only to have the person we are talking to misunderstand what we are saying completely. This is partially because, when you are talking to someone on the phone, they can’t see the important non-verbal, physical side…
Read MoreYou know the most difficult step of any endeavor? Getting started. It’s always those first few steps that are the trickiest, especially when you are starting a small business. As an entrepreneur, I remember the very early days of starting my own small business. I felt like I had everything to do and no time to do it. I didn’t have a team, it was just me, so everything was on my shoulders. That’s an incredible amount of stress and is, frankly, unsustainable. Thankfully, most small business owners don’t have to sustain it after the first few months because, by…
Read More