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Can You Try Virtual Assistant Services on a Trial Basis?

By Jennie Lyon / August 8, 2017
Can you try virtual assistant services on a trial basis?

As a small business owner, do you ever worry about getting locked into a contract when you need to outsource work? It’s a reasonable concern! There are many companies out there who look at small businesses like cows to be milked dry. To be frank, that isn’t good for your small business OR for the Virtual Assistant industry as a whole. Thankfully, with most reputable Virtual Assistant firms, you don’t have to worry about signing long-term contracts with them, locking you into their business and services. You can simply contract them for the period of time that you specify, and…

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How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assistant Company for your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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Taking a Vacation? Get Your Virtual Team in Place First + Free Pre-Vacation Checklist!

By Jennie / June 27, 2017

Everyone loves a summer vacation, but taking one can seem impossible for busy entrepreneurs! When you run your own small business, it can consume all of your time and energy if you aren’t careful, and letting go can be difficult. Trust me when I say that I understand! However, even passionate entrepreneurs need time to relax, and that means finding a team who can keep your business running smoothly in your absence. When you have a virtual team that you trust, it makes taking time off much less stressful. The trick to developing that trust is getting used to working…

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Are you Staying in Front of Your Clients during Vacation Season?

By Jennie Lyon / June 20, 2017

For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Stay ahead of the curve in order to take a vacation while still satisfying clients. Click To Tweet Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically)…

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Beat Writer’s Block with a Copywriting Virtual Assistant

By Jennie Lyon / May 30, 2017

Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! The quality of your copy demonstrates…

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10 Ways to Avoid Social Media Burnout + Free Social Media Graphics

By Jennie Lyon / May 10, 2017

Social media is an essential component of marketing for small businesses, but it can also put a huge strain on busy entrepreneurs. The “always on” nature of our modern, interconnected world may mean your clients expect to be able to reach you via any communication channel at any time. This is a recipe for overworking yourself and living under constant stress. As entrepreneurs, we need to be especially careful to take care of ourselves. Small business owners are more likely to try and do it all when it comes to running our companies! The current expectation to maintain active social…

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How a Virtual Assistant Can Help You Launch a Successful Webinar

By Jennie Lyon / April 25, 2017

Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…

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5 Steps to Creating a Focused, Inspiring, Energizing Work Space

By Jennie Lyon / April 11, 2017

Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get down to business each day! I know that for me, coming into my home office and seeing everything from favorite photos to slick branding collateral sitting neatly in its place makes me want to do my best work and get my business out there! Spring…

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Goal Check-In: How is Your Business Doing?

By Jennie Lyon / April 4, 2017

Have you been meeting the goals you set for your small business this year? Is something holding you back from making progress? Back in January, I talked about the importance of setting actionable goals and checking in on them regularly. Consider this your check-in, if you’ve fallen off the wagon already! Even if you’re sticking to your goals and completing them, I hope you’ll find this article useful for the goal revision strategies. Plus, at the end of this post, you can download my Goal Check-In Worksheet to help guide your check-in process. Hard data shows that business owners who…

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