Not Sure What’s Working in Your Marketing? Our Audit/Strategy Can Help!

By Jennie Lyon / May 17, 2022

Why Didn’t Your Latest Marketing Perform?  So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point?  I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business!  Today’s Podcast Overview  Today I’m going to cover several of my important tips for planning and executing…

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2022 Marketing Audit: 6 Things to do NOW to be Ready for the Future

By Jennie Lyon / November 2, 2021
2022 Marketing Audit: 6 Things to do NOW to be Ready for the Future

Running a business means taking on a lot of hard work, and one way to stay aware and optimize poorly performing areas is with an audit. The scope of a business audit varies depending on what you’re looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you’ll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can’t just set up a business and hope for the best. For companies to prosper, they…

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How to Try Our Virtual Team on a Trial Basis

By Jennie Lyon / July 13, 2021
JLVAS New Blog Images-Try Virtual Assistant on Trial Basis

As a small business owner, I really dislike being locked into a contract. I’ve heard horror stories from my clients who got locked into long-term contracts with a firm that didn’t deliver what they promised! Now, I’m not bad-mouthing my competitors here! The aim of countless virtual assistant firms out there is to help your business succeed. When you’re running a small business, you need to have flexibility, especially when you’re first starting out. Your income might not be predictable and having a big fixed cost can become a nightmare for your budget. With many reputable virtual assistant firms, you don’t…

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Does Your Website Need a Redesign? Plus, FREE Workbook

By Jennie Lyon / June 7, 2021
JLVAS New Blog Images-Spring Cleaning

Confession time: I’ve been going nuts with spring cleaning my business this year!  Maybe it’s because 2020 was out of control, but I need to pull some order out of all the chaos! And boy, it’s been challenging!  Some things go out the window when work is overwhelming, and business spring cleaning is usually one of them.  For example, you might look at your office, think, “This is tidy enough,” then get back to work. Have you thought about spring cleaning your business? You’d be surprised how keeping things tidy at your small business can improve your productivity and overall…

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The Best Free Tools to Monitor Your Blog’s Performance

By Jennie Lyon / February 19, 2019

How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…

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I Invite You On a Tour of My New Website

By Jennie Lyon / November 27, 2018

You know what they say: if you talk the talk, you have to walk the walk. Which is why I just revamped my website!Arguably, your website is the centerpiece of all of your digital marketing efforts. It’s far, far more than an online billboard. Your social media, your email campaigns, and all of your landing pages will lead your audience to your main website. That’s why it needs to be as polished and professional as possible.It All Starts with a Website AuditOne of the most important services that we offer here at Jennie Lyon Virtual Assistant Services is website auditing.…

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The Differences Between a Professional and a DIY Website

By Jennie Lyon / March 13, 2018

In recent years, a new industry has popped up that promises you can save big money by designing your own website using their services. They provide you with the templates and the tools to build the site and you do all the work. They’re marketed as being super user-friendly, allowing you to knock out a “great” website in an afternoon. But the reality is that web users are savvier than ever and can spot an amateur website a mile away, even one built off a professional website template. If you think you can save a few dollars by using a…

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4 Tips to Hiring the Right Virtual Assistant For Your Business

By Jennie Lyon / August 15, 2017
4 Tips to Hiring the Right Virtual Assistant For Your Business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assisant for Your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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Are you Staying in Front of Your Clients during Vacation Season?

By Jennie Lyon / June 20, 2017

For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically) high expectations and not want to see any break in the service they receive from your business. You…

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