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It’s Time to Give Your Website a Good Spring Cleaning

By Jennie Lyon / May 28, 2019

As a busy small business owner, I bet you had trouble this year finding time do a good spring cleaning. Boy, I know that I sure did. Some things go out the window when you’re swamped with work, and spring cleaning is usually one of them. You look around the house, think, “This is tidy enough,” and get back to work. But what about the spring cleaning that you need to do for your small business? One place that almost every business could do a spring cleaning is on their website. Even a well-managed website eventually need to be revamped…

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The Best Free Tools to Monitor Your Blog’s Performance

By Jennie Lyon / February 19, 2019

How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…

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I Invite You On a Tour of My New Website

By Jennie Lyon / November 27, 2018

You know what they say: if you talk the talk, you have to walk the walk. Which is why I just revamped my website!Arguably, your website is the centerpiece of all of your digital marketing efforts. It’s far, far more than an online billboard. Your social media, your email campaigns, and all of your landing pages will lead your audience to your main website. That’s why it needs to be as polished and professional as possible.It All Starts with a Website AuditOne of the most important services that we offer here at Jennie Lyon Virtual Assistant Services is website auditing.…

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The Differences Between a Professional and a DIY Website

By Jennie Lyon / March 13, 2018
Differences between a professional and a DIY website

In recent years, a new industry has popped up that promises you can save big money by designing your own website using their services. They provide you with the templates and the tools to build the site and you do all the work. They’re marketed as being super user-friendly, allowing you to knock out a “great” website in an afternoon. But the reality is that web users are savvier than ever and can spot an amateur website a mile away, even one built off a professional website template. If you think you can save a few dollars by using a…

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4 Tips to Hiring the Right Virtual Assistant For Your Business

By Jennie Lyon / August 15, 2017
4 tips to hiring the right virtual assistant for your business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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Can You Try Virtual Assistant Services on a Trial Basis?

By Jennie Lyon / August 8, 2017
Can you try virtual assistant services on a trial basis?

As a small business owner, do you ever worry about getting locked into a contract when you need to outsource work? It’s a reasonable concern! There are many companies out there who look at small businesses like cows to be milked dry. To be frank, that isn’t good for your small business OR for the Virtual Assistant industry as a whole. Thankfully, with most reputable Virtual Assistant firms, you don’t have to worry about signing long-term contracts with them, locking you into their business and services. You can simply contract them for the period of time that you specify, and…

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How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assistant Company for your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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Are you Staying in Front of Your Clients during Vacation Season?

By Jennie Lyon / June 20, 2017

For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Stay ahead of the curve in order to take a vacation while still satisfying clients. Click To Tweet Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically)…

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4 SEO Tips for Shooting to the Top of Google Search Results

By Jennie Lyon / May 23, 2017

Getting your website in front of potential clients is essential for small business owners, and updating your web copy is the first step. Using search engine optimization (SEO) strategies is, in my experience, the quickest way to start getting more page views. SEO works on the algorithms that determine how to place a website in search result rankings. This means that the written content of your website, when properly optimized, brings in more potential clients! When a potential client searches for key terms related to the products and services your business offers, they are more likely to find your website…

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How a Virtual Assistant Can Help You Launch a Successful Webinar

By Jennie Lyon / April 25, 2017

Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…

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