The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers. Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…
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I don’t know about you, but every week I get “emails” touting a new secret SEO growth tactic or hack that promises to get me on the first page of Google! It got me thinking about how overwhelming SEO can be to entrepreneurs, because there are so many components to consider. Keywords, on-page and off-page optimization, link building, oh my! The list goes on and on. So, let’s start here, how much do you know about SEO? Sorry (not sorry) for the rhyme there, but it’s a question that every small business owner should be asking themselves. Over my many…
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