In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy. Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year. But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…
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Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!” It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you…
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Happy New Year! Now that the parties, silly hats, and celebratory drinks are in the rearview mirror, it’s time to set your sights on what matters: your goals. I’m NOT talking about New Year’s Resolutions here. Those, for the most part, are more like general wishes for the new year. “I want to lose some weight,” or, “I want to earn more money.” What I’m talking about here are your concrete business goals. The things that you’re going to be focusing on at your small business throughout the next 12 months. It’s time to get your thoughts in order. But…
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Have you had that “aha” moment yet? You know the kind I’m talking about; that moment of sudden insight or discovery when you realize something important that shifts the entire paradigm of how you think and view an assumption? In this case, the light bulb moment that I’m talking about is one that’s so important for business owners and entrepreneurs – the realization that you can’t do it all yourself and, more importantly, there are actually people that could do some things even better than you can. The “aha” moment is about realizing your true value. At some point, we…
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