What Exactly is a Sales Funnel & Why Do I Need One?

By Jennie Lyon / December 29, 2020
What Is A Sales Funnel and Do I Need One

Have you taken the time to think about how people get to your website? A sales funnel is key. Even though we are firmly in the age of the internet, there are countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should.  First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumber in-person interactions. And now, well, there isn’t even a contest. Just look…

Read More

Step by Step Guide to Pivoting Online

By Jennie Lyon / June 30, 2020
Step-by-Step Guide to Pivoting Online

How much of your business is currently online? I think we can all agree that the last few months have been incredibly hard for small businesses. As someone who works with entrepreneurs every day, I’ve seen this firsthand, and I’ve had the great privilege of standing alongside small businesses through this crisis! So, I wanted to share what I’ve seen over the past few months with my current and new clients. After this experience, I have a ton of tips about how your small business can survive, and even thrive, during a crisis by pivoting to online business models.  Now…

Read More