The Reach of Facebook and Instagram Ads Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. How about Instagram? Instagram has 1 billion users every month with over 500 million accounts using Instagram stories every day. Wow! These are staggering numbers. Let’s break it down and simplify a bit to dig into some details, let’s get a little more local… There are over 221.6 million Facebook users and 112.5 million Instagram users in the U.S. only. Now that’s a significantly more useful number! For Facebook,…
Read More
Do you know what the most effective method of advertising was back in the golden age of “Main Street” America? The storefront window. Pedestrians would look in all of the storefront windows on main street to see the most interesting. And it worked! People would come in off the street to take a look around the stores. If the store owner was a particularly effective salesperson, they would walk out with a bag full of products. In the marketing world today, the storefront window is the internet and the pedestrians are the ones browsing online. If you want to sell…
Read More
