10 Ways to Write Instagram Captions that Win Customers

By Jennie Lyon / June 16, 2020

How much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly and hottest platforms right now! Instagram will reach 112.5 million U.S. users this year! That’s a 5.4% increase over 2019! It’s the fastest growing social media platform with 37% of American adults using it. And the gender mix is pretty fantastic with 52% of…

Read More

Podcasting Killed the Radio Star!

By Jennie Lyon / May 21, 2019

About 30 years ago, do you know where one of the best places to market to people was? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!) Back then, radio ads were smart and inventive. Frankly, some of the most effective and brilliant marketing campaigns of all time were on the radio. But then around 15…

Read More

My Top 5 Favorite Productivity Podcasts

By Jennie Lyon / February 13, 2018
JLVAS top 5 favorite productivity podcasts

What are your favorite podcasts? I adore podcasts. They are the perfect way to distract yourself while doing chores around the house, going for a run, doing some yoga, or basically anything else where you can put on a pair of headphones. In my line of work, productivity is king, which means that I listen to a good number of productivity podcasts. Here are my criteria for a good productivity podcast: First, it needs to be entertaining. If the podcast is boring, it doesn’t matter how good the productivity tips are, I’m not going to waste my time listening to…

Read More