Testimonials are So Important!

By Jennie Lyon / November 11, 2019
Why testimonials are so important

Do you know why testimonials are so important? Say, you’re walking down the street and a bus passes with an ad on the side promoting the “best coffee ever,” do you believe it? In all likelihood, you probably instantly think “Pfft. What a load of bull!” This is one of the biggest problems facing advertisers nowadays. Countless people are so instinctively distrustful of marketing that they dismiss any claims made in ads as exaggerations or outright fabrications. Even if the product is genuinely the “best coffee ever,” the average person probably isn’t going to believe it until they try it…

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5 Marketing Mistakes That Keep You From Having High Paying Clients All Year

By Jennie Lyon / September 12, 2017
5 Marketing Mistakes that keep you from having high paying clients all year

As a self-employed entrepreneur, you know that the overall goal is to reach that sweet spot of a steady flow of business with a solid clientele you love. To accomplish this, it’s worth reconsidering the methods you use to market your services effectively and stand out as a pro in your field. Even if you are hugely talented, you probably won’t be able to draw in clients if you don’t use effective  marketing techniques. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Sometimes it’s because they’ve never had…

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