We’ll create personality infused content that engages!
✓ We create content that is well researched and written
✓ We help translate your knowledge into professionally crafted content
What is content marketing?
While most business owners are experts in their field, not as many are accomplished writers, and few have the time to devote to lots of regular writing. Great copywriting takes craftsmanship and engages the reader to take a certain action at the end of the content. You want your copywriting to take your reader on a journey. Your content should educate people, show them the benefits of working with you and position you as an expert in your field. Since all of your marketing content needs the support of strong writing to come off as professional and personality infused it’s essential to place the task of writing a blog, article, or book in experienced hands.
Why is content marketing important?
Posting to your business’ blog gives your clients a reason to engage with your company on a regular basis, strengthens your reputation as an expert, and puts a personal face on your business. Additionally, blogging fuels SEO for your business, meaning businesses that blog acquire more customers from search results. Appearing active online is about more than just Twitter! Your blog’s content provides rich material to be used in other content marketing efforts like social media posts, email newsletters, and books – all of which will give you more reach. On top of all that, readership can be tracked, offering insight into who is engaging with your business. As you can see, business blogs are essential to your brand and support your business’ success!
Beyond blogging, your business can reach more potential clients by publishing a magazine (or being published in one), e-book, or physical book. Offering an e-book or magazine download on a topic relevant to your customers’ needs can make a great incentive for them to sign up to your mailing list. Also, having a book available really cements the image of you as an expert in your industry. Whether you need a handful of articles to fill out a company magazine, or a dozen or more chapters for a full-length self-published book, writing all of that content can be a scary prospect and a grueling experience.
How we can help?
I love to write and have tons of experience creating original content for entrepreneurs across all kinds of industries on hundreds of topics. I have written blog pieces, press releases, whitepapers, website content, magazine articles, newsletters, and even books on a range of issues.
Services we provide
Posting to your business’ blog gives your clients a reason to engage with your company on a regular basis, strengthening your reputation as an expert and putting a personal face on your business. Additionally, blogging fuels SEO for your business, meaning companies with blogs can acquire more customers from search results alone.
Your blogs also provide rich material to be used in other your other content marketing efforts like social media posts and email newsletters – all of which will give you more reach and engagement with your customers. On top of all that, your blog readership can be tracked, offering insight into who is engaging with your business. As you can see, business blogs are an essential part of building your brand!
Unfortunately, blogs can take hours upon hours to write, and that’s time you just don’t have. But a virtual assistant does! I can create a blogging editorial calendar with weekly topics for the entire year. With a virtual assistant in your corner, you’ll always have a weekly blog post that will build engagement with your customers.
- Articles, Press Releases, Direct Mailings & Whitepapers
Sometimes, you need something a little more formal than a blog post.
A great way to spread the word about your business and attract media attention is to put out an enticing press release. A lack of proper journalistic tone is the failure of many amateur press releases. My experience in this area can make busy editors, reporters with short attention spans, and your target market notice your news and build anticipation for your event or announcement.
Whitepapers are the academic publications of marketing content and involve expert opinion backed by research with fully documented references. Creating a professionally-written whitepaper can be a time-consuming process, as you need to pull together all the details and accurately present them. If you haven’t written a whitepaper before, it can be difficult to know where to start. I can work with you to determine the most effective, in-depth way of presenting the topic for your whitepaper and enhance its impact.
- Books & Magazines
Beyond blogging, your business can reach more potential clients by publishing a physical or digital book or magazine. Offering an ebook download on a topic relevant to your customers’ needs can make for a great sign-up opt-in for your mailing list. Also, having a book available for your customers to buy or download can cement the image of you as an expert in your industry. If the idea of writing a dozen or more chapters sounds like a scary prospect and a grueling experience, don’t worry. You can simply hire a virtual assistant to write it for you!
- Website Copy
Some clients I have created content for:
What to expect?
✓ Personality we create engaging copy infused with your brand personality
✓ An expert angel we help establish you as an expert in your field
✓ Search engine optimization we utilize your keywords in all copy to help with SEO
Still unsure? Check out what some of our clients say about our content marketing services.
“Jennie has an excellent ability to write easy-to-read articles, even based around tough medical studies.”
“Jennie has an excellent ability to write easy to read articles, even based around tough medical studies. She is organized and always on time with her deliverables. I have enjoyed working with her as she has made my life so much easier as a business owner in the healthcare field.”
+ Anne McVey | Founder, AD RescueWear
“I was drawn to Jennie’s responsive, personable approach right from the start. Since she joined our team, we continue to watch our social media shares, likes, and interactions grow. Jennie is a great communicator, quick to respond and very knowledgeable. She has quickly become an important member of our team, handling our blogging and social media like a rock star. I would highly recommend her without hesitation to anyone looking to hire a virtual assistant.”
+Michelle Coleman | Founder, Baby’s Own Room
“I am excited to work with Jennie on generating even more informative and engaging content in the future!”
“Jennie has been a joy to work with because she is thoughtful, organized, and very quick to respond to any messages. Over the past 10 months, she has taken complete responsibility for provide exciting and well-written blogs for us every week. I absolutely love how she can take any subject and run with it. I am excited to work with Jennie on generating even more informative and engaging content in the future!”
+ Kelly Mellert | Owner, WorldWide Ticket Craft