Tools for Building & Growing your Business
Small businesses, even the most successful ones, often don’t have a big enough budget to hire an entire team of people. Sometimes it’s just two or three employees doing the job of ten (or even worse, it's just YOU). This is both stressful and unsustainable. One of the best solutions is to hire a virtual team to backup your in-office workers. In this workbook, I will tell you exactly what you want to look for from a virtual assistant to make sure you pick the best to work at your small business.
Whenever the beginning of the year comes up, I’m a big believer in creating a new business plan. A fresh start means that you can take all of the lessons you learned in the previous twelve months and put them into a revamped plan for the next twelve. This workbook will help walk you through it step-by-step, setting you up for business success!
Getting a new client is always a time of celebration, but trying to onboard them can be a huge time-sink. The solution is to automate much of the process, so you don’t have to do a thing. This can require pre-written emails, clearly laid out online documents, and more. If you want to get your client onboarding in shape, this 8-step workbook will give you a head start.
Working from home for the first time can be a challenge. There are countless potential distractions, from your kids to watching YouTube to the dishes in the sink. Without the right tools and procedures, productivity craters, leaving you feeling lazy and unfocused. But when you set up a smart schedule and structure for your day, you can get back on the productivity train and get more done than ever before! To help you figure out how to work remotely, I've created this workflow with tips, tricks, and suggestions that I've used over my 20 years of working from home!
Tools for Marketing Your Business
When it comes to your business, branding is everything! Coming up with what you need to consider for branding can be a bit overwhelming, and there is a lot more that goes into this process than you think. This workbook will get you thinking about not only the color and look of your brand but also your business values and what people will think of when they hear your name!
Are you having trouble building your email list? The best way to get people to opt-in is by offering them free and valuable content! By creating a fantastic lead magnet that aligns with your core offer, you will not only be proving the quality of your products and services, but also building a following that will help cement your future success!
Are you struggling to know your ICA inside and out? Do you have an exact vision of who your ICA is? This template is going to help you dig into those important details you need! Remember, you NEED to know your ICA before you can begin to market to them. Because if you are marketing to everyone, you are marketing to no one!
An out-of-date website can make your business look, well, out-of-business! With so many customers equating your online reputation with your real-world success, it’s more important than ever to make sure you have a robust online presence, including a great website and active social media. In this workbook, you’ll see exactly how your online presence needs to grow and expand if you want a sparkling online reputation.
While your business plan should include all of your long-term goals, it can be helpful to take a close look at each of them to determine if they are achievable in the near future. Sometimes, your business goals might be more long-term, other times they might be doable within the next few months. In this workbook, you will be able to refine your business goals and make sure that you’ll be ready to achieve them in the new year.
Tools for A Happy Entrepreneur
Even if you take extra special care to tidy up your workplace, it’s likely to need a good cleaning after a full year. Spring cleaning is the best time to give everything a new “coat of paint” and make sure there are no dust bunnies under the desk. It can sometimes help with the cleaning process if you have a checklist, so here is mine! In this workbook, I’ll take you through my usual spring cleaning process. I hope it will help with yours!
If you’re planning a well-earned vacation, you’re going to need to take some steps to make sure your small business will be appropriately managed while you’re gone. This workbook will walk you through that process and give you some tips about how you can make sure your small business will chug along without you while you’re taking a deserved break.
Tools for your Website
When was the last time you gave your website a checkup? Maybe you've never audited your website or it's been a while since you have and you have the plan to redesign it in the future. Whatever the case, if you haven't significantly updated your website in the last couple of years, chances are it's negatively impacting the overall user experience and customer journey. Worse yet, it isn't converting. Our step-by-step workbook will help get you started!
Are you struggling to get your website to show up in Google search results? If your business isn't showing up on the first couple of pages of Google search results, your ideal client will have a hard time finding you. This checklist will walk you through the most effective ways to bump your business up in search results. These tips are easy, actionable, and will make a huge difference for your business SEO. Remember, SEO is a must for any business looking to boost its online presence.
If you want to extend your social media marketing reach, then the effective use of hashtags is a must! Unique hashtags are the perfect way to get people to notice you and your business, but coming up with them can be a pain. To save you some time (the most valuable resource of any small-business owners), I've put together this monthly hashtag calendar, with hashtags ranging from the common (Feb 14th - #valentinesday) to the utterly bizarre (July 14th - #sharkawarenessday)! #enjoy!
While social media marketing can be a lot of fun, it's also a lot of work! There are a series of tasks that you need to do on a regular basis to have an impact on social media and grow your community. Our social media checklist walks you through everything you need to do each week on all of the social media networks! Before you know it, you'll have a wonderful social media community full of engaged potential customers!
There’s nothing sadder than seeing a company that hasn’t updated their social media accounts in years. Social media marketing is an incredibly effective way to reach out to your audience with free content, offers, information, or just simple well wishes. If you want your business to be a success online, you’re going to need to jumpstart your social media game. These graphics will help you give your social media the kick in the pants it needs!
Facebook offers you one of the most robust and customizable ad tools available online today. With it, you can reach out to targeted audiences, focusing on everything from gender, to location, to income, to interests. It’s so incredibly easy… as long as you have a great ad to post. This workbook will help you learn how to write a great Facebook ad that converts!
If you want to increase engagement with your social media followers, then you're going to need an air-tight posting schedule. Regularly putting up content and promotions on Facebook, Twitter, and Instagram is a must, so be sure to never miss a post with this free social media calendar template. It's what I use to keep track of my posting schedule and I hope it's as useful to you as it is to me!
I’ve personally used Pinterest to great effect for my businesses. I’ve gained followers on multiple social media platforms, and even clients, all because they found me through Pinterest! Keeping your business’ Pinterest boards well curated and active isn’t a huge time investment, and it pays off if you have the right strategies in place. Today I’d like to share some of the tactics which have worked for me, and for the clients whose Pinterest accounts I manage! This infographic will help you jumpstart your Pinterest game!
There are so many different social media networks out there, each serving a different purpose. While Facebook connects you to all of your friends, Twitter allows you to share your thoughts in quick 280-character posts. Learning how to utilize the strengths of each social media network to get the word out about your business is the secret of online digital marketing. In this workbook, I will teach you how to get the most out of each social media network.
Tools for Launching your Webinar
Webinars are one of the best ways to expand your already existing audience while also positioning yourself as an expert in your field. Correctly written, they can be used to upsell your other products by giving people a taste of what you have to offer. Plus, you can use old webinars as video content for your digital marketing strategy. The trick is that they can be challenging to put together, but that’s why I created this workbook for you!
Hiring a virtual assistant who has experience in launching webinars will make the entire experience go smoother and give you a more polished product. A virtual assistant already knows all of the steps you need to take to build an engaging presentation that will get your clients talking! This checklist will show you how a virtual assistant can help prepare and monitor your webinar.
Tools for Launching your Product
For a small business, a product launch is like a birthday, New Years, Christmas, the Fourth of July, and a panic attack all in one! You’ve spent months putting together a brand-new product, and now it’s time to give it to the world. But to make it a success, you need to make sure it gets the perfect product launch. This workbook will provide you with everything you need to make sure that your next product launch goes off without a hitch!
Tools for Creating Amazing Content
Trying to get words down on the page can be tricky when you aren't quite sure how to start. To create a successful blog, you need to know all of the steps, from coming up with an eye-catching title to finishing it off with a compelling call-to-action. In this workbook, I'll break down the perfect blog into an easy-to-follow template that will have you writing your own content in no time!
Workbook & Checklist
A podcast is a great way to establish yourself as an expert in your field and guess what? It's fun too! In this workbook and checklist, I cover everything from prep, best practices, and spinning your content into other pieces of shareable content. This workbook and checklist have everything you need to launch your first podcast in record time!
Do you find yourself staring at a blank page every time you need to create content? Are you always scrambling at the last minute to write a blog or podcast/video script? Are you ready to get writing content for your online presence? This 3-month content calendar template is going to keep you inspired and get you creating consistent content that converts. Remember, you want to get the first 3 months filled up with topics asap! You'll feel so satisfied and you'll watch your business grow.
Ready to get started?
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CARTER OOSTERHOUSE is one of America’s most recognized lifestyle experts. Having carried many popular television series ranging from Trading Spaces and Red and Hot & Green to Million Dollar Rooms and Celebrity Motor Homes. Most recently, Carter played host to FYI’s Rowhouse Showdown and will be co-hosting ABC’s hit primetime series, The Great Christmas Light Fight.
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CHRISTINE HAKKOLA of Build Your Private Practice teaches therapists and counselors the precise steps to launch their private practice, attract dedicated clients, and simplify their business operation to create ease, flexibility, and financial security.
“I am so happy I hired Jennie! She’s a genius at what she does, allowing me to focus on what I’m good at, the fun, creative parts of being an entrepreneur. Every time I slide a task off my plate onto Jennie’s, she gets it done so quickly and efficiently that I’ve increased my own momentum. As a result, things are finally taking off in my business!"
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“Jennie is my secret sauce! The startup phase of my new business was overwhelming me. I knew I needed a social media presence but did not know where to start or have the time to maintain it. Jennie has been awesome to work with! She created a wonderful digital presence for me online through my blog, Facebook, and Twitter. She keeps everything planned, scheduled, and maintained. I am amazed at how well she has gotten to know me and my business. She’s even able to write in “my voice”. Whenever I have had a few ideas I’d like to incorporate into my site, she would integrate them beautifully. This has been a huge help to me and allows me to serve my clients better and work on growing my business.”
STEPHANIE KATHERINE is a guide and mentor who empowers and provides ongoing support and guidance to set goals and make sustainable changes that improve health and happiness.
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JENNIFER BROWN of Successful Culture International is a business-focused human resources leader who knows that a business is only as strong as its people. Her goal is to provide thoughtful, specialized, and appropriate business solutions to challenging HR, leadership and organizational development issues.