What are product launches?
For a small business, launching a new product or service isn’t a daily occurrence. It takes months and months of preparation, research, and design before a new product is ready to be sold to the public. After you’ve put in all of that time, effort, and money, you want to make sure that your new product will make a big splash in the industry and get people excited about your business! To do this, you need to have an effective product launch and a virtual assistant team is what you need to manage it!
Why are product launches important?
Small businesses usually don’t have a tremendous amount of capital to work with. When they invest in a new product, they need it to be a big success. This can be incredibly stressful for a small business owner, as so many things can go wrong with a product launch. You only get one shot and, if you don’t make an impact, that’s the end of it.
This is why all aspects of a product launch need to be executed flawlessly. You need to use many different marketing techniques in perfect harmony to break through and make some noise about your new product. This can involve creating a webinar so that you can personally pitch your new product online, developing an email campaign to inform everyone on your email list about the new product, design attractive Facebook Ads to catch eyes, and a professionally crafted Press Release with a proper journalistic tone. Oh, and you also need to make sure that your e-commerce solution is working perfectly so your customers will have no problem buying your new product.
How can we help?
We can “stage manage” the entire process of your product launch. We can create all of the marketing content, including webinars, blogs, infographics, and anything else that could help you sell your product! We get the press release out to the media! We make sure that all of your clients know about the product through email and other forms of digital marketing. In other words, we coordinate everything to make sure that it makes the biggest possible impact on your customers. After an effective product launch, we want to make sure that the words “Sold Out” will appear next to your new product as soon as possible!
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Product Launch Services We Provide
- Landing and sales pages
- Content marketing campaigns
- Email marketing campaigns
- Social media marketing campaigns
- Paid social media advertising campaigns
- Brand partnerships
- Webinar support
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What to Expect
✓ Ideas that are suited to your budget: We figure out how you can get the best possible bang for your buck.
✓ Professionally created content: Everything we create for your product launch will be tailored to make the biggest possible impact.
✓ Coordinated product launch campaign: Every aspect of your product launch will be timed perfectly with each other, coordinated to get the word out.
✓ Both online and offline: If your company has a physical presence, we can create collateral that will advertise your new product in the real world.
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Still unsure? Check out what some of our clients say about our product launch services.
"Working with Jennie has streamlined our company and easily made us more efficient. It’s always important for me to let the professionals do what they do best and get out of the way. Jennie has instilled a trust factor for our company, which lets us put our focus in other areas."
CARTER OOSTERHOUSE is one of America’s most recognized lifestyle experts. Having carried many popular television series ranging from Trading Spaces and Red and Hot & Green to Million Dollar Rooms and Celebrity Motor Homes. Most recently, Carter played host to FYI’s Rowhouse Showdown and will be co-hosting ABC’s hit primetime series, The Great Christmas Light Fight.
“Jennie’s digital marketing experience, combined with her excellent organizational skills, is a win-win for any small business. In fact, her social media efforts resulted in a 280% increase in email signups for my website!”
JULIE REVELANT is a health journalist and healthy school lunch advocate who teaches parents how to raise healthy kids who crave healthy food.
"Jennie brought us fresh new marketing ideas to keep things moving and looking good on social media and the web. Her process is efficient, quick, and turn-key. Now, people understand exactly what we do and HOW WELL we do it before coming to the website. It's no longer an uphill battle to make a sale. Jennie's excellent eye for detail and content support is, no doubt, a key driver for this outcome.
FRAN BISHOP of Aerobodies helps companies maximize their profits and strategic investments in human performance programs and wellness facilities.
“I am blown away. I seriously wanted to cry when I saw what an amazing job Jennie did for me (and for my clients) in such a short time. All of the content was fantastic, with no further edits required. ‘Thank you’ isn’t sufficient. I’m truly impressed and so grateful I found her.”
CHRISTINE HAKKOLA of Build Your Private Practice teaches therapists and counselors the precise steps to launch their private practice, attract dedicated clients, and simplify their business operation to create ease, flexibility, and financial security.
“I am so happy I hired Jennie! She’s a genius at what she does, allowing me to focus on what I’m good at, the fun, creative parts of being an entrepreneur. Every time I slide a task off my plate onto Jennie’s, she gets it done so quickly and efficiently that I’ve increased my own momentum. As a result, things are finally taking off in my business!"
SUMMER TURNER helps introverted womanpreneurs who want a life and business of ease in flow in spiritual, personal, and financial alignment.
“Jennie is my secret sauce! The startup phase of my new business was overwhelming me. I knew I needed a social media presence but did not know where to start or have the time to maintain it. Jennie has been awesome to work with! She created a wonderful digital presence for me online through my blog, Facebook, and Twitter. She keeps everything planned, scheduled, and maintained. I am amazed at how well she has gotten to know me and my business. She’s even able to write in “my voice”. Whenever I have had a few ideas I’d like to incorporate into my site, she would integrate them beautifully. This has been a huge help to me and allows me to serve my clients better and work on growing my business.”
STEPHANIE KATHERINE is a guide and mentor who empowers and provides ongoing support and guidance to set goals and make sustainable changes that improve health and happiness.
“Jennie is a dream to work with – proactive, responsive, and diligent! Her work is top-notch, and I’m grateful to her for all the help she gives me! Thanks to her contributions to my business, I have been able to double my revenue and better serve my clients.”
JENNIFER BROWN of Successful Culture International is a business-focused human resources leader who knows that a business is only as strong as its people. Her goal is to provide thoughtful, specialized, and appropriate business solutions to challenging HR, leadership and organizational development issues.
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