What is a lead?
When you’ve identified a potential customer interested in your products and services, that’s a lead!
Identifying a lead is generally considered the first point in a sales cycle that will hopefully end with the lead becoming a repeat customer. The way you do this is by bringing people to your website, converting those potential customers into leads, and then through a variety of digital marketing efforts, make those leads into paying customers.
Leads a necessary for growth
Many new small business owners find themselves getting “stuck,” unable to grow their business because they can’t bring in enough new customers.
That’s where lead generation comes in. By marketing yourself through social media and other digital marketing methods, you can bring yourself to the attention of potential customers. From there, you can nurture your relationship with them through strategies like offering them free opt-ins, getting them onto your email list, and maybe even schedule a free consultation.
What lead generation techniques are the best?
You can utilize many strategies to bring in new leads, but I believe that for lead generation to be successful, you need to use ALL of them.
For example, lead magnets can be an incredible way to convert curious visitors to your website into solid leads. By providing them with valuable free content of the same quality as your paid offerings, you will be engaging with them, even before they enter the sales cycle. An exceptional lead magnet can prove your abilities, showing leads what they can expect from you if they become paying customers.
A weekly newsletter is also a fantastic way to nurture leads over time. Once they download your lead magnet, they should be added to your email list. A regularly released newsletter will show them the products you offer, third-party reviews, and a personalized message to build up your relationship.
There are many other avenues of lead generation, including building up your LinkedIn profile, boosting your brand on social media channels, and increasing your overall sales through direct outreach.
How can we help?
The best part about working with a virtual assistant experienced in lead generation is that we can put together a specific strategy for you and your business.
If you are working with limited marketing funds, I can help direct your money to the places where it will make the biggest difference to your business. If you want to go all out in creating a comprehensive lead generation strategy, I can handle every aspect to put together a cohesive package to bring in new customers!
To get started finding new leads, please contact me today!
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What to expect?
✓ Expert knowledge: I’ve owned a successful small business for nearly 20 years.
✓ Polished lead magnets: We can create free lead magnets that match the quality and branding of your products and services.
✓ Scheduled newsletters: Build your relationship with your audience through regularly sent emails.
✓ LinkedIn Presence: We can help you build up your professional network to bring in more leads.
Still unsure? Check out what some of our clients say about our email marketing services!
“Jennie’s digital marketing experience, combined with her excellent organizational skills, is a win-win for any small business. In fact, her social media efforts resulted in a 280% increase in email signups for my website!”
JULIE REVELANT is a health journalist and healthy school lunch advocate who teaches parents how to raise healthy kids who crave healthy food.
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