Social Media Marketing

We’ll help you leverage your social media to grow your online presence!

✓ We help you choose the best social media channels for your business
✓ We transform your existing social media channels into the face of your business
✓ We connect and engage with your online audience
✓ We funnel customers and clients to your website through social media
✓ We create posts that engage and stimulate the online conversation


or call
772-485-9154

What is social media marketing?

Today, 90% of people search for businesses online, even if they plan to visit the physical storefront later. Facebook is the 3rd most visited website in the United States, just after Google and YouTube, with Instagram, Twitter and LinkedIn ranking in the top 13 (according to Alexa.com’s Top Sites report). About 50% of people with Twitter accounts recommend brands online and make purchases based on recommendations they receive through social networking. This means that if your business doesn’t have an active social media presence, you’re losing sales and clients every day to businesses that do.

Why is social media marketing important?

An active social media presence is an absolutely essential component of the growth, sustainability, and success of your business. Your online presence serves as the virtual face of your company, and is the first impression you will make with any prospect or customer who finds your services online.

How we can help?

We can create a customized social media strategy built on tracking engagement and analyzing data to find and maintain your target audience. If you’re just getting started building your business’ social media presence, I can set up and customize all of your profiles and pages and create engaging content including professionally copywritten posts and beautifully created graphics. If you’ve already been in the social media game for a while, I can offer you a detailed social media audit, analyzing your digital presence and making recommendations where you can increase online engagement with your customers.

We look at your target audience; who they are and where they are as well as their online behaviors. I also look at influencers, competitors, and popular hashtags that people are actively searching for related to your business. When the research is complete, I’ll share the strategy with you for you to sign off on before we move forward. 


or call
772-485-9154

 

Services we provide:

Facebook Paid Advertising

  • Identifying the type of ad best suited for your objective
  • Creating compelling offers that make your customers want more
  • Writing compelling ad copy to capture your target audience and encourage action
  • Designing high impact graphics for your adverts
  • Setting up Search Campaigns to appear at the top of search results pages
  • Setting up Display Campaigns to appear on popular websites where your target audience are
  • Setting up Remarketing adverts to display to those who have visited your website
  • Setting up Video Campaigns to display your video to your target audience on YouTube and other relevant sites across Google’s Display Network.
  • Setting up Shopping Campaigns to promote your products and send traffic to your website or local store.
  • Setting up App Campaigns across Google’s largest properties to drive more app downloads
  • Target audience research
  • Keyword research
  • Monitoring ad campaigns and optimizing based on performance data
  • Analyzing reporting data to determine which ads are working best for your business and which formats should be used again in future

Instagram Paid Advertising

  • Designing high impact graphics for your adverts
  • Writing compelling ad copy to capture your target audience
  • Target audience research
  • Identifying ideal customers for what your business offers, and targeting them with specific ads
  • Generating custom audiences based on your existing client email list
  • Generating “lookalike” and other demographically targeted audiences
  • Setting up and monitoring ad campaigns
  • Optimizing ads based on performance data
  • Analyzing reporting data to determine what is working well and what tactics should be used again in future

Google Adwords Paid Advertising

  • Identifying the type of ad best suited for your objective
  • Creating compelling offers that make your customers want more
  • Writing compelling ad copy to capture your target audience and encourage action
  • Designing high impact graphics for your adverts
  • Setting up Search Campaigns to appear at the top of search results pages
  • Setting up Display Campaigns to appear on popular websites where your target audience are
  • Setting up Remarketing adverts to display to those who have visited your website
  • Setting up Video Campaigns to display your video to your target audience on YouTube and other relevant sites across Google’s Display Network.
  • Setting up Shopping Campaigns to promote your products and send traffic to your website or local store.
  • Setting up App Campaigns across Google’s largest properties to drive more app downloads
  • Target audience research
  • Keyword research
  • Monitoring ad campaigns and optimizing based on performance data
  • Analyzing reporting data to determine which ads are working best for your business and which formats should be used again in future


or call
772-485-9154

Services we provide

  • Setting up social networking profiles and pages
  • Customizing profiles and pages
  • Adding profile/business images
  • Creating customized cover designs
  • Copywriting for profiles/pages
  • Profile/Page optimization
  • Social media auditing
  • Social media strategy build on tracking and analyzing data to find and maintain target audience
  • Social media publishing calendar creation
  • SEO Research for keywords
  • Social media post copywriting
  • Visual/Graphic creation
  • Social Media scheduling based on insights
  • Social media management
  • Social media ad creation including
  • Designing ad
  • Copywriting
  • Target audience research
  • Split A/B testing
  • Monitoring and analyzing results
  • Social media insight monitoring
  • Social media monthly progress reports
  • Social media giveaways
  • Social media community building activities
  • Social media opt-ins

Social Media Networking Sites

FACEBOOK PROFILE + BUSINESS PAGES

  • Set up Facebook social networking profiles
  • Customizing profiles and pages
  • Adding profile/business images
  • Creating customized cover images
  • Copywriting for profiles/pages
  • Profile/Page optimization
  • Social media auditing
  • Social media strategy build on tracking and analyzing Insights data to find and maintain target audience
  • SEO Research for keywords
  • Social media post copywriting
  • Visual/Graphic creation
  • Social media scheduling and management
  • Social media ad creation including
  • Designing ad
  • Copywriting
  • Target audience research
  • Split A/B testing
  • Monitoring and analyzing results
  • Social media insight monitoring
  • Social media giveaways
  • Social media community building activities
  • Social media opt-ins

INSTAGRAM

  • Set up Instagram social networking profiles
  • Customizing account
  • Adding profile/business images
  • Creating customized profile designs
  • SEO Research for keywords
  • Copywriting for profile
  • Profile optimization
  • Social media auditing
  • Social media strategy build on tracking and analyzing data to find and maintain target audience
  • Social media post copywriting
  • Visual/Graphic creation
  • Social media scheduling and management
  • Community engagement
  • Instagram campaigns, contests and giveaways

TWITTER

  • Set up Twitter social networking profile
  • Customizing profiles and pages
  • Adding profile/business images
  • Creating customized cover designs
  • SEO Research for keywords
  • Copywriting for profiles/pages
  • Profile/Page optimization
  • Social media auditing
  • Social media strategy build on tracking and analyzing data to find and maintain target audience
  • Social media post copywriting
  • Visual/Graphic creation
  • Social media scheduling and management
  • Social media ad creation including
  • Designing ad
  • Copywriting
  • Target audience research
  • Split A/B testing
  • Monitoring and analyzing results
  • Social media insight monitoring
  • Social media giveaways and Twitter parties
  • Social media community building activities

PINTEREST

  • Set up Pinterest social networking profile
  • Customizing pages
  • Adding profile/business images
  • Creating customized cover designs
  • SEO Research for keywords
  • Copywriting for profiles/pages
  • Profile/Page optimization
  • Social media auditing
  • Social media strategy build on tracking and analyzing data to find and maintain target audience
  • Create customer boards
  • Visual/Graphic creation
  • Curating and creating relevant pins and rich pins
  • Social media scheduling and management
  • Community engagement and outreach
  • Pinterest campaigns, contests and giveaways

LINKEDIN PROFILE + COMPANY PAGES

  • Set up LinkedIn social networking profile
  • Customizing account
  • Adding profile/business images
  • Creating customized cover designs
  • SEO Research for keywords
  • Copywriting for profiles/pages
  • Profile/Company Page optimization
  • LinkedIn auditing
  • Social media strategy build on tracking and analyzing data to find and maintain target audience
  • LinkedIn resume copywriting
  • Social media scheduling and management
  • Article submissions to Pulse and groups
  • Community engagement and outreach

YOUTUBE + VIMEO

  • Set up YouTube/Vimeo sharing sites
  • Customizing profiles and pages
  • Adding profile/business images
  • Creating customized cover designs
  • SEO Research for keywords
  • Creating relevant titles and links
  • Copywriting for profiles/pages
  • YouTube optimization
  • Social media strategy build on tracking and analyzing data to find and maintain target audience
  • Video uploads and optimization

 


or call
772-485-9154

What to expect?

✓ Simple onboarding creation of social media channels or audits of existing channels
✓ Beautifully designed channels creation of beautiful cover images and graphics for posts
✓ Custom campaigns strategies tailored for your business and goals 
✓ Social media management hashtag curation, best times to schedule and weekly outreach
✓ Strategic posts and beautiful graphics a library of content at your fingertips
✓ Analysis and reporting simple, easy to understand monthly performance reports

 

Looking for help something else? 

Social Media Virtual Assistant Markteting Virtual Assistant Copywriting Virtual AssistantTechnical Virtual Assistant Design Virtual Assistant Administrative Virtual Assistant

Still unsure? Check out what some of my clients say about our social media marketing services.

Jennifer-Brown“Thanks to Jennie’s contributions to my business, I have been able to double my revenue and better serve my clients.”

Before working with Jennie I had no social media and internet marketing strategy nor presence. Thanks to her, I now have these. She has helped me to exponentially grow my presence on LinkedIn, Twitter, and Facebook. She has also helped me to develop an email subscriber list, create marketing launches, update/maintain my website and write regular social media posts. Thanks to her, my social media and online marketing is on auto-pilot and she handles all of the details and time-lines to that I don’t have too! She also helps me in many other aspects of my business including administration and client relations. She is a dream to work with – proactive, responsive, and diligent! Her work is top notch and I’m grateful to her for all the help she gives me! Thanks to her contributions to my business, I have been able to double my revenue and better serve my clients.

+ Jennifer Brown | Founder at PeopleTactics

Deborah“Jennie always has work completed sooner than expected and checks to be sure the quality of her product meets my expectations!”

Jennie is the “go to girl”.  When I need assistance with social media posts, formatting documents, assisting with web-based technologies, or  just about any project or task that I can’t tackle, she’s the first contact I make.  She is highly organized and checks-in to be sure I have what I need.  She sends me reminders when it’s close to a deadline, which helps keep me on task.  As part of that, when I am crunched for time, she checks to see if there are things I have on my plate that she can assist with to decrease my workload (and stress level).  None of this is ever done in a way that feels like she’s trying to sell her services.  Rather, it comes from her deep commitment to help her client’s succeed.  I appreciate that she always has work completed sooner than expected and checks to be sure the quality of her product meets my expectations.

+ Deborah Lee | President, PhD, RN at Better Choices Wellness

Carolyn-Akens“Out of the gate, Jennie over-delivered!”

In the past I’ve hired virtual assistants and although their resumes looked great and they interviewed well, the end product was very disappointing. When I talked to Jennie I was very skeptical, but decided to give her a try. Hiring Jennie Lyon was one of the best business decisions I could have made!! Out of the gate Jennie over delivered! She handles all social media for me and the numbers of each social media has increased greatly and is still growing, plus she takes care of my website and other administrative tasks with excellence. Jennie is such a viable asset to my business. Jennie doesn’t work for me; she works with me. I am so thankful for Jennie and I highly recommend her.

+ Carolyn Akens | Chef, Health Coach & Raw Food Educator at Chef Carolyn