Funnels

What is a sales funnel?

Picture a kitchen funnel with a wide-brim at the top that leads to a small hole at the bottom. That’s the same shape of a sales funnel! It’s a step-by-step marketing process that begins with a “wide brim” at the top to capture as many potential IDEAL customers as possible, slowly leading them down to the bottom of the funnel: in other words: becoming a paying customer!

To make a sale, you need to bring your ideal customers to your online store or website. It’s very similar to how you would lead customers up to the checkout in a brick-and-mortar store! However, an online sales funnel does the work of marketing your business 24/7 (if you’ve automated the process, of course).

What makes up a sales funnel?

The stages of a sales funnel are awareness, building the relationship, presenting the product, and then closing the sale.

This often starts with online social media ads that bring potential customers to your website. From there, you can provide them with free content, such as lead magnets, to entice them to join your email list.

Once they are on your list, you can send them an email nurture sequence to build your relationship with them. It gives them time to warm up and get to know, like, and trust you! It's your opportunity to tell the customer how you can help with their problem!

From there, you can bring them to a sales landing page focused on a product or service you’ve been teasing in your emails. It should be filled with professional graphics, a compelling sales pitch, and loaded with your ONE call to action.

If done right, a sales funnel will lead a customer through every stage of the sales process without you needing to lift a finger! And when automated it can make you money while you sleep!

How can we help?

The trick about sales funnels is that they’re a massive amount of work.

There are so many parts of an effective sales funnel, from writing the social media components to designing new web pages. Unless you have extensive experience in all aspects of digital marketing, your funnel is likely going to be missing more than a few steps. That’s why hiring our team can be such a smart investment!

So, if you’re looking to bring new customers to your products and services, please feel free to contact us today! Let’s build a sales funnel that will open AND close the deal!