Digital Marketing Blog

How to Create a Strategic Social Media Monthly Content Plan

Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan…

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Maximizing Q4 Profits as an Online Business Owner

Happy October, and more importantly, Happy Q4 to you online business owners!  If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy…

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How I Would Build a Successful Online Business from Scratch

What would happen if I woke up tomorrow and my business was gone? Here’s how I would build a successful online business from scratch if I had to start over! So, I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last…

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Leveraging Organic Content to Attract and Convert Your Ideal Clients

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients.  But here’s the catch—not just any content will get these…

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5 Reasons Why Your Email List Contacts Aren’t Converting to Paid Customers

You’ve been working hard on growing your email list with a free offer, which we call a lead magnet. This has created some new contacts for your email list, but those contacts aren’t converting into paying customers.   Today, I will troubleshoot this very common problem with you and see if you can identify opportunities for…

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The Secret to a Successful Online Business that Will Surprise You

Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and work. As business owners, we know work is worth it, but what if you’re missing an essential element holding you back? What if there is a secret to a successful online business?…

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Digital Marketing Trends to Watch as an Online Business Owner in 2024 and Beyond

Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future.  With social media and the online space being about grabbing attention, the trends are the big things to follow.…

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8 Controversial Digital Marketing Opinions

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share 8 controversial digital marketing opinions I hold as a digital marketing agency owner with over 23 years of experience.  I’ve seen it…

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5 Digital Marketing Mistakes to Avoid When Launching a New Offer

From experience, I can say that launching a new offer can be exciting, inspiring… and overwhelming. You’re excited to put something new into the world and ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will succeed and you won’t fall into one…

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Carter Oosterhouse"Working with Jennie has streamlined our company and easily made us more efficient. It’s always important for me to let the professionals do what they do best and get out of the way. Jennie has instilled a trust factor for our company, which lets us put our focus in other areas."

CARTER OOSTERHOUSE is one of America’s most recognized lifestyle experts. Having carried many popular television series ranging from Trading Spaces and Red and Hot & Green to Million Dollar Rooms and Celebrity Motor Homes. Most recently, Carter played host to FYI’s Rowhouse Showdown and will be co-hosting ABC’s hit primetime series, The Great Christmas Light Fight.

“Jennie’s digital marketing experience, combined with her excellent organizational skills, is a win-win for any small business. In fact, her social media efforts resulted in a 280% increase in email signups for my website!”

JULIE REVELANT is a health journalist and healthy school lunch advocate who teaches parents how to raise healthy kids who crave healthy food.

Fran Bishop Headshot"Jennie brought us fresh new marketing ideas to keep things moving and looking good on social media and the web. Her process is efficient, quick, and turn-key. Now, people understand exactly what we do and HOW WELL we do it before coming to the website. It's no longer an uphill battle to make a sale. Jennie's excellent eye for detail and content support is, no doubt, a key driver for this outcome.

FRAN BISHOP of Aerobodies helps companies maximize their profits and strategic investments in human performance programs and wellness facilities.

“I am blown away. I seriously wanted to cry when I saw what an amazing job Jennie did for me (and for my clients) in such a short time. All of the content was fantastic, with no further edits required. ‘Thank you’ isn’t sufficient. I’m truly impressed and so grateful I found her.”

CHRISTINE HAKKOLA of Build Your Private Practice teaches therapists and counselors the precise steps to launch their private practice, attract dedicated clients, and simplify their business operation to create ease, flexibility, and financial security.

“I am so happy I hired Jennie! She’s a genius at what she does, allowing me to focus on what I’m good at, the fun, creative parts of being an entrepreneur. Every time I slide a task off my plate onto Jennie’s, she gets it done so quickly and efficiently that I’ve increased my own momentum. As a result, things are finally taking off in my business!"

SUMMER TURNER helps introverted womanpreneurs who want a life and business of ease in flow in spiritual, personal, and financial alignment.

“Jennie is my secret sauce! The startup phase of my new business was overwhelming me. I knew I needed a social media presence but did not know where to start or have the time to maintain it. Jennie has been awesome to work with! She created a wonderful digital presence for me online through my blog, Facebook, and Twitter. She keeps everything planned, scheduled, and maintained. I am amazed at how well she has gotten to know me and my business. She’s even able to write in “my voice”. Whenever I have had a few ideas I’d like to incorporate into my site, she would integrate them beautifully. This has been a huge help to me and allows me to serve my clients better and work on growing my business.”

STEPHANIE KATHERINE is a guide and mentor who empowers and provides ongoing support and guidance to set goals and make sustainable changes that improve health and happiness.

“Jennie is a dream to work with – proactive, responsive, and diligent! Her work is top-notch, and I’m grateful to her for all the help she gives me! Thanks to her contributions to my business, I have been able to double my revenue and better serve my clients.”

JENNIFER BROWN of Successful Culture International is a business-focused human resources leader who knows that a business is only as strong as its people. Her goal is to provide thoughtful, specialized, and appropriate business solutions to challenging HR, leadership and organizational development issues.