Digital Marketing Blog

What is StoryBrand Marketing and How to Implement it into Your Business

If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing, but if you’ve somehow missed it, here’s some backstory. Building a StoryBrand was written by Donald Miller in 2017. This framework shows you how to simplify your messaging, giving you the advantage over your competitors by…

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7 Steps To A Successful Cold Outreach Email Sequence

Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it’s crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible, and your response rates will be worse than…

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3 Steps To Capturing And Converting Leads + Free Downloads

Over the past 22 years, we’ve worked with thousands of small business owners, helping them craft the perfect free offer! And while having a fantastic free offer is the first step in capturing and converting leads, it’s only one small piece of the puzzle.  Lead conversion isn’t just about getting eyes on your website; it’s…

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How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU ! + Free Download

The most common mistake I see small business owners make in their sales and marketing efforts is to cast themselves, company or product as the center of the story. But the truth is, if you want customers to buy from you, you must tell a story in which they are the star of the story,…

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Website & SEO Optimization Audit: Stay on Top of Search Results

It’s important to reflect on the past year and set ourselves up for success in the year ahead. The truth is the landscape of SEO and website optimization is always changing, and what worked last year might not work this year, and what works this year might not work next year. This is why it’s so…

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7 Ways To Use An Incredible Tripwire Upsell Offer In Your Sale Funnels

Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference…

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Top 10 Proven Strategies to Build Your Email List + Freebies

How often do you sign up for a brand’s emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if…

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6 Powerful Ways to Drive Traffic to Your Conversion Funnel

Have you ever been sitting in traffic thinking to yourself, Dang, I wish I could get traffic like this to my website? If you are stuck at stagnant levels of growth or if you’re searching for ways to get more traffic into your ecosystem, you are not alone! There are a lot of things you…

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6 Successful Ways to Batch Your Content Creation to Save Time and Money

Content creation helps people discover your brand, business, services, or products. It also helps you attract, engage and build a relationship with prospects and clients. Basically, it brings new eyes to your site and will ultimately generate revenue. So, if you aren’t creating content, you’ll get left in the dust of your competitors.  Wouldn’t it…

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Carter Oosterhouse"Working with Jennie has streamlined our company and easily made us more efficient. It’s always important for me to let the professionals do what they do best and get out of the way. Jennie has instilled a trust factor for our company, which lets us put our focus in other areas."

CARTER OOSTERHOUSE is one of America’s most recognized lifestyle experts. Having carried many popular television series ranging from Trading Spaces and Red and Hot & Green to Million Dollar Rooms and Celebrity Motor Homes. Most recently, Carter played host to FYI’s Rowhouse Showdown and will be co-hosting ABC’s hit primetime series, The Great Christmas Light Fight.

“Jennie’s digital marketing experience, combined with her excellent organizational skills, is a win-win for any small business. In fact, her social media efforts resulted in a 280% increase in email signups for my website!”

JULIE REVELANT is a health journalist and healthy school lunch advocate who teaches parents how to raise healthy kids who crave healthy food.

Fran Bishop Headshot"Jennie brought us fresh new marketing ideas to keep things moving and looking good on social media and the web. Her process is efficient, quick, and turn-key. Now, people understand exactly what we do and HOW WELL we do it before coming to the website. It's no longer an uphill battle to make a sale. Jennie's excellent eye for detail and content support is, no doubt, a key driver for this outcome.

FRAN BISHOP of Aerobodies helps companies maximize their profits and strategic investments in human performance programs and wellness facilities.

“I am blown away. I seriously wanted to cry when I saw what an amazing job Jennie did for me (and for my clients) in such a short time. All of the content was fantastic, with no further edits required. ‘Thank you’ isn’t sufficient. I’m truly impressed and so grateful I found her.”

CHRISTINE HAKKOLA of Build Your Private Practice teaches therapists and counselors the precise steps to launch their private practice, attract dedicated clients, and simplify their business operation to create ease, flexibility, and financial security.

“I am so happy I hired Jennie! She’s a genius at what she does, allowing me to focus on what I’m good at, the fun, creative parts of being an entrepreneur. Every time I slide a task off my plate onto Jennie’s, she gets it done so quickly and efficiently that I’ve increased my own momentum. As a result, things are finally taking off in my business!"

SUMMER TURNER helps introverted womanpreneurs who want a life and business of ease in flow in spiritual, personal, and financial alignment.

“Jennie is my secret sauce! The startup phase of my new business was overwhelming me. I knew I needed a social media presence but did not know where to start or have the time to maintain it. Jennie has been awesome to work with! She created a wonderful digital presence for me online through my blog, Facebook, and Twitter. She keeps everything planned, scheduled, and maintained. I am amazed at how well she has gotten to know me and my business. She’s even able to write in “my voice”. Whenever I have had a few ideas I’d like to incorporate into my site, she would integrate them beautifully. This has been a huge help to me and allows me to serve my clients better and work on growing my business.”

STEPHANIE KATHERINE is a guide and mentor who empowers and provides ongoing support and guidance to set goals and make sustainable changes that improve health and happiness.

“Jennie is a dream to work with – proactive, responsive, and diligent! Her work is top-notch, and I’m grateful to her for all the help she gives me! Thanks to her contributions to my business, I have been able to double my revenue and better serve my clients.”

JENNIFER BROWN of Successful Culture International is a business-focused human resources leader who knows that a business is only as strong as its people. Her goal is to provide thoughtful, specialized, and appropriate business solutions to challenging HR, leadership and organizational development issues.