The Ultimate Guide to a Successful Website Redesign

By Jennie Lyon / February 20, 2024
The Ultimate Guide to a Successful Website Redesign

Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices.  Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…

Read More

Segmentation Strategies: Targeting the Right Audience with Email Marketing

By Jennie Lyon / February 13, 2024
Segmentation Strategies: Targeting the Right Audience with Email Marketing

Email marketing rocks! Sending emails? Super effective. Segmentation matters! But guess what? Subscribers aren’t clones. They’re unique, with different tastes and habits. So, ditch the generic emails; it’s time to get personal because not all subscribers are cut from the same cloth. They’ve got different needs and vibes, affecting how they respond to your emails. Wondering how? Segmentation is the game-changer. This blog? Your easy guide to why it rocks, how to do it, and the necessary tools. Ready to level up your email game? Let’s dive right in! Content Overview 🔹Why Email List Segmentation?🔹Types of Segmentation🔹Crafting Segmentation Criteria🔹Personalization Techniques🔹Tools and…

Read More

Boost Your Social Media: Storytelling Strategies for Instagram Stories

By Jennie Lyon / January 30, 2024
Boost Your Social Media: Storytelling Strategies for Instagram Stories

If you haven’t dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish in thin air after 24 hours. You’ll spot them right at the top of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering why stories are such a game-changer in brand storytelling. Trust me, there’s a lot more beneath the surface than meets the eye: Content Overview 🔹What are Instagram Stories? 🔹Unleashing the Potential of Instagram Stories for Your Business🔹The Numbers Don’t…

Read More

How to Use Social Proof to Boost Your Business Growth

By Jennie Lyon / January 23, 2024
How to Use Social Proof to Boost Your Business Growth

Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…

Read More

Fantastic Ways To Repurpose Your Content + Free Template and Video

By Jennie Lyon / January 16, 2024
9 Fantastic Ways To Repurpose Your Content & Free Checklist

Content remixing. It’s not just a trendy term; it’s your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That’s the magic of content remixing. It’s about making your existing content work smarter, not harder. Remixing is more than recycling; it’s unleashing your content’s potential across various platforms and formats. Nonetheless, more visibility means more eyes on your brand – a win in digital marketing. Why settle for a one-time audience when you can extend your content’s lifespan? Our goal is…

Read More

The Roadmap to a Successful 5-Day Email Challenge

By Jennie Lyon / January 9, 2024
The Roadmap to a Successful 5-Day Email Challenge

I’m thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It’s the ultimate challenge, right? Well, guess what? If you’re feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you’re not alone. We’ve all been there at some point. But today, I’ve got something special for you – a game-changer in your business strategy. I’m excited to introduce you to our transformative…

Read More

Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business? 

By Jennie Lyon / January 3, 2024
Virtual Assistant vs. Digital Marketing Team: Which is Right for Your Business?

In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…

Read More