How to Fix the Funnel Links Costing You Customers

By Jennie Lyon / March 25, 2025

Your funnel is running, traffic is flowing in, and you expect sales to roll in—but something’s wrong. People are dropping off, leads aren’t converting, and you’re losing potential customers.🚨 The culprit? broken, confusing, or under-optimized funnel links. Whether it’s a dead link, a slow-loading page, or a confusing redirect, these small mistakes can silently kill your conversions without your realizing it. But don’t worry! Today, we’re diving into how to identify and fix the funnel links that are costing you customers so your sales process runs smoothly. And if you’re interested, we offer Funnel Fix Audits to optimize your funnel…

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How to Sell High-Ticket Offers on Autopilot With a Simple Funnel

By Jennie Lyon / March 18, 2025

Selling high-ticket offers can feel overwhelming—mainly if you rely on endless sales calls, manual outreach, or complicated marketing strategies. But what if you could sell premium services or products on autopilot? With the proper high-ticket sales funnel, you can attract, nurture, and convert ideal clients without constantly chasing leads. This system works 24/7, qualifying potential buyers and delivering a seamless experience—so that when they reach out, they’re already ready to buy. In today’s blog, I’ll walk you through the exact funnel that easily converts high-ticket clients so you can focus on delivering your expertise instead of constantly selling.  Content Overview…

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The Hidden Costs of DIY Ad Campaigns (And How to Avoid Them)

By Jennie Lyon / March 11, 2025

Running your ad campaigns might seem like the most budget-friendly option—after all, why pay an expert when you can do it yourself? However, many business owners don’t realize that DIY ad campaigns often cost more in wasted spend, missed opportunities, and inefficient strategies. Without the right experience, you could be pouring money into ads that don’t convert, targeting the wrong audience, or failing to optimize for maximum ROI. Today, we’re breaking down the hidden costs of DIY ad campaigns and how you can avoid these pitfalls to ensure your advertising dollars work for you, not against you. Content Overview Wasted Ad…

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How to Automate Your Digital Product Sales (So You Can Make More & Work Less!)

By Jennie Lyon / March 4, 2025

Selling digital products should be seamless, scalable, and stress-free, especially if you automate your digital product sales. But too often, you might handle sales manually—chasing invoices, managing downloads, and repeatedly answering the same customer questions. What if you could put your digital sales on autopilot? 🚀 With the right automation strategy, you can generate consistent revenue while freeing up your time to focus on growing your business. Today, I’ll walk you through a simple system for automating your digital product sales—from lead capture to checkout and delivery. Don’t forget to grab our digital product launch planner to streamline your setup!…

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Why Your Client Experience Is Costing You Referrals (And How to Fix It)

By Jennie Lyon / February 25, 2025

Is your client experience costing you referrals? I have an essential stat to share if you’re an online business owner. Studies show that 92% of people trust recommendations from friends and family more than any other form of advertising. Even better, word-of-mouth referrals are 2 to 10 times more effective than paid ads, and people are four times more likely to buy when someone they know recommends something. That’s why influencers are still so valued by brands worldwide! For businesses, referrals aren’t just a nice-to-have—they’re a total game-changer. They boost your credibility, help you reach more people, and often bring…

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The Simple Way to Win Back Lost Leads and Missed Sales

By Jennie Lyon / February 18, 2025

Has this ever happened to you? You had a lead enter your pipeline or a promising sales call, and then poof – they ghosted you! Whether it’s a potential client never following through or customers abandoning their cart at checkout, every business experiences this. It sure is frustrating, but here’s the good news: you can reconnect with those people and turn missed opportunities into success stories. Here’s an easy way to win back lost leads and sales using my all-time favorite automated strategy: retargeting ads. Let’s dive in!  Quick Links Jump to the section that inspires you most:   Why Leads…

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Creative Ways to Appreciate Your Clients This Valentine’s Week

By Jennie Lyon / February 11, 2025

Valentine’s Day isn’t just for Hallmark. These days, it’s an excellent opportunity for businesses to find ways to celebrate the holiday with their customers and clients. Whether you’re a coach hosting a Self Care Challenge or an eCommerce business wanting to showcase your most gift-worthy products – there’s a strategy for you to make the most of the season.  This can be the perfect chance to strengthen your relationships with clients and customers because, let’s be honest, where would your business be without them?! The key, however, is authenticity. It’s not about a money grab or shallow promotions; it’s about…

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7 Steps to Turning First-Time Clients Into Lifelong Customers

By Jennie Lyon / February 4, 2025

Converting a first-time client into a lifelong customer is the ultimate goal for any small business. It’s not just about landing that initial sale—it’s about nurturing a lasting relationship. Long-term clients bring stability, require less marketing effort, and become your brand’s biggest cheerleaders. Client churn, on the other hand, can leave you stuck in a frustrating cycle of constantly chasing new sales instead of building sustainable growth. If you want to turn every client interaction into repeat revenue and referrals, you need a solid strategy. That’s precisely what I’ll share with you today! This blog will dive into proven steps…

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How to Know If You’re Ready to Run Ads for Your Business

By Jennie Lyon / January 28, 2025

Running ads can be a game-changer for your business, but diving in before you’re ready can lead to wasting your time and money and getting so frustrated that you rule out running them ever again!  Today, I will cover why ensuring you’re ready to run ads is so valuable for your business. Even if you don’t have any immediate plans to make ads part of your marketing strategy. By preparing your business for ads, you’re setting the stage for your business to experience more growth and scale to the next level. Paid advertising offers incredible opportunities to reach your ideal…

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The Automated Follow-Up Formula for Small Business Owners

By Jennie Lyon / January 21, 2025

If you’ve ever felt like losing touch with potential customers after that first interaction, you’re not alone. It happens to so many small business owners! You work to attract people, but somehow, they slip away before becoming paying customers. Here’s the good news: with a simple automated follow-up formula, you can stay connected and guide them back to you—without constantly chasing leads yourself. Social media ads can play a significant role in making this happen. They aren’t just about getting quick sales; they’re about helping your business show up at the right time, in the right way, to the right…

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