You’ve poured your heart into creating an incredible product or service. You’ve built a beautiful website. You’re excited and ready to launch. But then… crickets. Many business owners believe customers will automatically show up if they create something great. Unfortunately, that’s not how business works. 🚨 The hard truth: No matter how fantastic your offer is, people won’t just “find” it. If you’re struggling with low visibility, slow sales, or an unengaged audience, you don’t have a product problem—you have a marketing problem. In today’s blog, I’ll explain why the “Build it and they will come” mindset is a business killer…
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Running your ad campaigns might seem like the most budget-friendly option—after all, why pay an expert when you can do it yourself? However, many business owners don’t realize that DIY ad campaigns often cost more in wasted spend, missed opportunities, and inefficient strategies. Without the right experience, you could be pouring money into ads that don’t convert, targeting the wrong audience, or failing to optimize for maximum ROI. Today, we’re breaking down the hidden costs of DIY ad campaigns and how you can avoid these pitfalls to ensure your advertising dollars work for you, not against you. Content Overview Wasted Ad…
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Selling digital products should be seamless, scalable, and stress-free, especially if you automate your digital product sales. But too often, you might handle sales manually—chasing invoices, managing downloads, and repeatedly answering the same customer questions. What if you could put your digital sales on autopilot? 🚀 With the right automation strategy, you can generate consistent revenue while freeing up your time to focus on growing your business. Today, I’ll walk you through a simple system for automating your digital product sales—from lead capture to checkout and delivery. Don’t forget to grab our digital product launch planner to streamline your setup!…
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Has this ever happened to you? You had a lead enter your pipeline or a promising sales call, and then poof – they ghosted you! Whether it’s a potential client never following through or customers abandoning their cart at checkout, every business experiences this. It sure is frustrating, but here’s the good news: you can reconnect with those people and turn missed opportunities into success stories. Here’s an easy way to win back lost leads and sales using my all-time favorite automated strategy: retargeting ads. Let’s dive in! Quick Links Jump to the section that inspires you most: Why Leads…
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Running ads can be a game-changer for your business, but diving in before you’re ready can lead to wasting your time and money and getting so frustrated that you rule out running them ever again! Today, I will cover why ensuring you’re ready to run ads is so valuable for your business. Even if you don’t have any immediate plans to make ads part of your marketing strategy. By preparing your business for ads, you’re setting the stage for your business to experience more growth and scale to the next level. Paid advertising offers incredible opportunities to reach your ideal…
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If you’ve ever felt like losing touch with potential customers after that first interaction, you’re not alone. It happens to so many small business owners! You work to attract people, but somehow, they slip away before becoming paying customers. Here’s the good news: with a simple automated follow-up formula, you can stay connected and guide them back to you—without constantly chasing leads yourself. Social media ads can play a significant role in making this happen. They aren’t just about getting quick sales; they’re about helping your business show up at the right time, in the right way, to the right…
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Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources. That’s why we’ve rounded up our favorite tech tools and resources to help you create, manage, and optimize your social media ads. We use and love these tools and are excited to share this list with you! From designing attention-grabbing visuals to understanding your audience…
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The social media advertising landscape is never stagnant, and 2024 is no exception. The past year of evolving strategies and technologies forced businesses to adapt, innovate, and rethink how they connect with their customers and use social media ads to grow in 2025 For online small business owners, staying ahead in this dynamic environment wasn’t just about following trends—it was about learning to navigate constraints like tight budgets and saturated markets while still delivering impactful campaigns. As we begin 2025, the lessons learned from the past year provide a roadmap for crafting smarter, more effective ad strategies, and today, I’m…
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One of our primary services as a digital marketing agency is helping online businesses of all sizes and stages run social media ads to grow their business. I’ve realized when talking to these clients that there are so many misconceptions about social media ad campaigns and the strategies that go into making those campaigns successful. Maybe you’ve been thinking about social media ads but are hesitant about adding them to your digital marketing strategy. Or maybe you’ve run ad campaigns and weren’t very pleased with your results. Either way, let’s debunk these top 10 misconceptions about social media advertising so…
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Running social media ads on a tight budget can feel tricky, but you can make the most of every dollar with careful planning. As your business grows, your advertising strategy must evolve to ensure you meet new goals. Whether you’re just starting, ready to take your business to the next level, or scaling it to new heights, there are smart, budget-friendly ways to use social media ads to boost your business! Here’s how to do it at each growth stage. Content Overview: Startup Stage: Building Brand Awareness on a Budget You aim to get your brand noticed during the startup…
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