The Ultimate Guide to a Successful Website Redesign

By Jennie Lyon / February 20, 2024
The Ultimate Guide to a Successful Website Redesign

Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices.  Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…

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How to Use Social Proof to Boost Your Business Growth

By Jennie Lyon / January 23, 2024
How to Use Social Proof to Boost Your Business Growth

Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…

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Steps To Automate Your Email Marketing & Why It’s So Important!

By Jennie Lyon / December 12, 2023
How to Automate Your Email Marketing & Why It's So Important

Life is busy, even busier if you’re a small business owner! One of the first steps to having a successful online business is having a robust email list full of raving fans and paying customers. If you’re like me, finding time to stay on top of your email marketing can feel very time intensive and overwhelming! What’s a small business owner to do? Automate your email marketing, of course!  When you automate your email marketing, you not only save time but, more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like,…

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Unlocking the Potential of LinkedIn Marketing for Business Growth

By Jennie Lyon / November 7, 2023

Hey there, my entrepreneurial friends! Let’s dive into why LinkedIn Marketing has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let’s talk about LinkedIn marketing and boy, it has taken center stage! It’s a game-changer for businesses looking to expand their influence and connect with those industry leaders. Imagine being able to showcase your skills, experience, and expertise to a global audience. And the…

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The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success

By Jennie Lyon / October 3, 2023
The Ultimate Guide to Growing Your Email List 10 Proven Strategies For Success

I’m a firm believer in the power of email. It’s not just about sending messages; it’s about building relationships, nurturing your audience, and ultimately, growing your business.

So, grab your favorite beverage, cozy up in your comfiest chair, and let’s unlock 10 proven strategies for growing your email list!

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Expanding Your Social Media Presence With Diverse Content Types

By Jennie Lyon / August 1, 2023
Expanding Your Social Media Presence: Unleashing the Power of Diverse Content Types

Hey there, fabulous entrepreneurs! You know as well as I do that social media is the heartbeat of your business. It’s where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let’s be honest – you can’t just post anything and hope for the best. That’s where I come in! In today’s blog post, we’re diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we’re about to unleash the power of different…

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What Type of Online Course Should You Create?

By Jennie Lyon / July 18, 2023
What Type of Online Course Should You Create?

We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise:  The…

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7 Steps To A Successful Cold Outreach Email Sequence

By Jennie Lyon / May 23, 2023
7 Steps to a Successful Cold Outreach Email Sequence

Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it’s crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible, and your response rates will be worse than that. In this article, we will discuss the essential steps that will help you craft successful cold emails that will tell a story in your authentic voice, capture your audiences’ attention and generate positive responses. Today’s Overview  Step 1: Define and Segment Your Target Audience …

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