What would happen if I woke up tomorrow and my business was gone? Here’s how I would build a successful online business from scratch if I had to start over! So, I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same. But…
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You’ve been working hard on growing your email list with a free offer, which we call a lead magnet. This has created some new contacts for your email list, but those contacts aren’t converting into paying customers. Today, I will troubleshoot this very common problem with you and see if you can identify opportunities for improvement for your online business. Let’s get into it. Content Overview –Things don’t match up–Lost in the funnel–Email epic fails– Lack of Clarity–“Set it and forget it” strategy– How Jennie Lyon Digital Marketing can help Things Don’t Match Up At this point in your business,…
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Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and work. As business owners, we know work is worth it, but what if you’re missing an essential element holding you back? What if there is a secret to a successful online business? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their calendar for their business’s lack of growth. I can usually guess they haven’t done this essential step in the first 15…
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What I love about running a digital marketing services agency is playing detective. When running an online business, things are not always what they seem. I love working with my team to help business owners determine the REAL reason for their challenges and struggles. You’re here because you feel like something is “off” with your business, but you can’t put your finger on it. If you’re facing any of these six issues, then it’s time to upgrade your marketing strategy. Let’s get into it! Content Overview Let’s State the Obvious#1: Declining Sales#2: Outdated StrategiesTime to Play Detective#3: Social Media Stagnancy#4:…
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Hey there, friends! Today, I’m thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business’s growth and success. Let’s break it down in detail. CONTENT OVERVIEW Marketing Strategy: The Big PictureValue PropositionTarget AudienceKey MessagingLong-Term GoalsCompetitive AnalysisMarket PositioningMarketing Plan: The RoadmapMarketing CampaignsTimelines and MilestonesBudget AllocationMarketing ChannelsContent CalendarKey Performance IndicatorsWhy a Marketing Strategy and Marketing Plan are Both EssentialAlignment and FocusIntegration and AdaptionMeasurement and ImprovementContinual EvolutionHow…
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You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the core lead magnet. A lead magnet is your secret weapon to grab their attention with a value-packed free offer they can’t ignore. And you can keep their attention by nurturing those relationships. How do you create a lead magnet that resonates? It’s a combination of items, including an irresistible offer with compelling messaging, beautiful design, and a call to action they can’t ignore. Today, let’s explore the blueprint for crafting a lead magnet that embodies…
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Email marketing is a powerful tool in your marketing arsenal. It connects directly with your audience, nurtures relationships, drives sales, and boosts revenue. Now, the million-dollar question is, how do you get your first 1,000 email subscribers? To fully harness the power and benefits of email marketing, one must first focus on building a solid and engaged email list. Understanding the importance of starting on the right foot when building an email list can significantly impact the success of your email marketing campaigns. This article will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and…
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Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience. One way to make your business stand out on social media is to showcase your brand personality. Doing so can build a strong connection with your audience and differentiate you from your competitors. If you feel that your brand’s social media presence is a bit scattered, or…
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As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts. This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them. Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…
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Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices. Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…
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