Hey friends, if you’ve ever hit pause on your marketing because client work got busy or life took over, this episode is for you. Maybe your inbox has been quiet. Maybe your email list has gone cold. Or maybe your once-busy client pipeline has turned into a trickle lately. I get it, I’ve been there too. After twenty years of helping solopreneurs and small business owners grow through marketing systems, I’ve learned that momentum can be lost. The good news? You can get it back, fast. Today, I’ll guide you through a step-by-step process to reignite your marketing momentum, rebuild…
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Converting a first-time client into a lifelong customer is the ultimate goal for any small business. It’s not just about landing that initial sale—it’s about nurturing a lasting relationship. Long-term clients bring stability, require less marketing effort, and become your brand’s biggest cheerleaders. Client churn, on the other hand, can leave you stuck in a frustrating cycle of constantly chasing new sales instead of building sustainable growth. If you want to turn every client interaction into repeat revenue and referrals, you need a solid strategy. That’s precisely what I’ll share with you today! This blog will dive into proven steps…
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Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources. That’s why we’ve rounded up our favorite tech tools and resources to help you create, manage, and optimize your social media ads. We use and love these tools and are excited to share this list with you! From designing attention-grabbing visuals to understanding your audience…
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If you’ve ever felt like losing touch with potential customers after that first interaction, you’re not alone. It happens to so many small business owners! You work to attract people, but somehow, they slip away before becoming paying customers. Here’s the good news: with a simple automated follow-up formula, you can stay connected and guide them back to you—without constantly chasing leads yourself. Social media ads can play a significant role in making this happen. They aren’t just about getting quick sales; they’re about helping your business show up at the right time, in the right way, to the right…
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Running ads can be a game-changer for your business, but diving in before you’re ready can lead to wasting your time and money and getting so frustrated that you rule out running them ever again! Today, I will cover why ensuring you’re ready to run ads is so valuable for your business. Even if you don’t have any immediate plans to make ads part of your marketing strategy. By preparing your business for ads, you’re setting the stage for your business to experience more growth and scale to the next level. Paid advertising offers incredible opportunities to reach your ideal…
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…
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In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…
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Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…
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Life is busy, even busier if you’re a small business owner! One of the first steps to having a successful online business is having a robust email list full of raving fans and paying customers. If you’re like me, finding time to stay on top of your email marketing can feel very time intensive and overwhelming! What’s a small business owner to do? Automate your email marketing, of course! When you automate your email marketing, you not only save time but, more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like,…
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If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…
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