Hey there, fabulous entrepreneurs! You know as well as I do that social media is the heartbeat of your business. It’s where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let’s be honest – you can’t just post anything and hope for the best. That’s where I come in! In today’s blog post, we’re diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we’re about to unleash the power of different…
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In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…
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We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise: The…
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Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what’s working, what isn’t and could be improved, and where there are gaps that opportunities are sitting in! Today, let’s take a closer look at marketing audits and whether or not you need one. Content Overview What Is…
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If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing, but if you’ve somehow missed it, here’s some backstory. Building a StoryBrand was written by Donald Miller in 2017. This framework shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, for example. Once I read and implemented it, I couldn’t get enough. In this blog, I’m going to start by sharing what StoryBrand marketing is and why I love it. Then, I’ll share…
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Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it’s crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible, and your response rates will be worse than that. In this article, we will discuss the essential steps that will help you craft successful cold emails that will tell a story in your authentic voice, capture your audiences’ attention and generate positive responses. Today’s Overview Step 1: Define and Segment Your Target Audience …
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Over the past 22 years, we’ve worked with thousands of small business owners, helping them craft the perfect free offer! And while having a fantastic free offer is the first step in capturing and converting leads, it’s only one small piece of the puzzle. Lead conversion isn’t just about getting eyes on your website; it’s about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It’s about creating an incredible customer journey and user experience that’s so compelling that leads can’t help but come back for more! Before you can get into converting a visitor…
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