The Ultimate Guide to a Successful Website Redesign

By Jennie Lyon / February 20, 2024
The Ultimate Guide to a Successful Website Redesign

Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices.  Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…

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Segmentation Strategies: Targeting the Right Audience with Email Marketing

By Jennie Lyon / February 13, 2024
Segmentation Strategies: Targeting the Right Audience with Email Marketing

Email marketing rocks! Sending emails? Super effective. Segmentation matters! But guess what? Subscribers aren’t clones. They’re unique, with different tastes and habits. So, ditch the generic emails; it’s time to get personal because not all subscribers are cut from the same cloth. They’ve got different needs and vibes, affecting how they respond to your emails. Wondering how? Segmentation is the game-changer. This blog? Your easy guide to why it rocks, how to do it, and the necessary tools. Ready to level up your email game? Let’s dive right in! Content Overview 🔹Why Email List Segmentation?🔹Types of Segmentation🔹Crafting Segmentation Criteria🔹Personalization Techniques🔹Tools and…

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Boost Your Social Media: Storytelling Strategies for Instagram Stories

By Jennie Lyon / January 30, 2024
Boost Your Social Media: Storytelling Strategies for Instagram Stories

If you haven’t dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish in thin air after 24 hours. You’ll spot them right at the top of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering why stories are such a game-changer in brand storytelling. Trust me, there’s a lot more beneath the surface than meets the eye: Content Overview 🔹What are Instagram Stories? 🔹Unleashing the Potential of Instagram Stories for Your Business🔹The Numbers Don’t…

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How to Use Social Proof to Boost Your Business Growth

By Jennie Lyon / January 23, 2024
How to Use Social Proof to Boost Your Business Growth

Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…

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Fantastic Ways To Repurpose Your Content + Free Template and Video

By Jennie Lyon / January 16, 2024
9 Fantastic Ways To Repurpose Your Content & Free Checklist

Content remixing. It’s not just a trendy term; it’s your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That’s the magic of content remixing. It’s about making your existing content work smarter, not harder. Remixing is more than recycling; it’s unleashing your content’s potential across various platforms and formats. Nonetheless, more visibility means more eyes on your brand – a win in digital marketing. Why settle for a one-time audience when you can extend your content’s lifespan? Our goal is…

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How to Run Profitable Paid Online Workshops

By Jennie Lyon / November 30, 2023

Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…

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How to Use Recession-Proof Marketing To Boost Your Business

By Jennie Lyon / November 21, 2023

Hey there, fellow business owners! Ever feel like you’re in a maze trying to keep your online ventures afloat when economic downturns hit? I get it. Just the hint of a recession can spark worries about whether our clients and customers will keep the cash flowing, which is why recession-proof marketing is so important! When the economy does a little dance, we sometimes find ourselves doing a balancing act. The thought of a recession might make us wonder if our clients will still be swiping those credit cards. But fear not! With the right strategies and tools at our disposal,…

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6 Simple Email Strategies To Skyrocket Your Business Growth

By Jennie Lyon / November 14, 2023
6 Simple Email Strategies to Skyrocket Your Business Growth

In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…

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Unlocking the Potential of LinkedIn Marketing for Business Growth

By Jennie Lyon / November 7, 2023

Hey there, my entrepreneurial friends! Let’s dive into why LinkedIn Marketing has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let’s talk about LinkedIn marketing and boy, it has taken center stage! It’s a game-changer for businesses looking to expand their influence and connect with those industry leaders. Imagine being able to showcase your skills, experience, and expertise to a global audience. And the…

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4 Simple Weekly Online Marketing Strategies to Attract Customers

By Jennie Lyon / October 24, 2023

Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and attract customers. Who doesn’t want to stand out in the digital crowd, right? And you need some solid online marketing strategies to make that happen! But let’s be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It’s like trying to choose your favorite flavor at an ice cream parlor with too many options.  The good news is, I’ve got your back! There are some tried-and-true techniques and weekly game plans that’ll help…

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