7 Tips For A Successful Black Friday Marketing Campaign

By Jennie Lyon / October 4, 2022
7 Tips For A Successful Black Friday Marketing Campaign

The holiday season is a critical time for businesses, large and small. And while the post-Thanksgiving shopping bonanza known as Black Friday has become increasingly important in recent years, it’s also become more competitive. With so many businesses vying for consumers’ attention and dollars, it can be hard to stand out from the crowd.  But the good news is that you can do plenty of things to make sure your Black Friday marketing campaign is successful. Here are 7 tips to get you started: 1. Start early One of the best things you can do to ensure a successful Black…

Read More

Is Podcasting A Good Addition To Your Business Model?

By Jennie Lyon / September 26, 2022
Is Podcasting A Good Addition To Your Business?

Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…

Read More

4 Proven Strategies To Reduce Shopping Cart Abandonment

By Jennie Lyon / September 20, 2022
4 Proven Strategies To Reduce Shopping Cart Abandonment

Even if you have the best products or services out there, you will still experience some level of shopping cart abandonment. You can use proven strategies to reduce shopping cart abandonment and increase sales. In this article, we’ll share 4 of the most effective strategies for reducing shopping cart abandonment that will increase your bottom line in Q4.  Use Scarcity Marketing Techniques Scarcity marketing is a marketing strategy based on the psychological principle that we tend to want what is in demand and hard to attain. When we, as humans, feel FOMO, impulse buying kicks in. When customers see that…

Read More

Customer-Centric Marketing: How To Use It To Your Advantage 

By Jennie Lyon / September 13, 2022
Customer Centric Marketing How To Use It To Your Advantage

Customer-Centric Marketing. You’ve probably heard about it online, on another podcast, or in your inbox. But what exactly does it mean?  Customer-centric marketing is a business philosophy that prioritizes the customer’s needs and experience above all else. This type of marketing is based on the belief that if a company focuses on providing a great customer experience, the customer will be loyal and become repeat customers. Essentially, by putting the customer first, we create a positive cycle of customer satisfaction and success. In today’s business environment, customer-centric marketing is more important than ever. Gone are the days of direct marketing…

Read More

The Best SEO Tips for Q4

By Jennie Lyon / August 30, 2022
The Best SEO Tips for Q4

The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers.  Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…

Read More

Do You Need to Be on TikTok?

By Jennie Lyon / August 23, 2022
Do You Need to Be on TikTok?

Let’s find out.  Unless you are still living in the stone age, you are likely already aware that TikTok is one of the fastest-growing social media platforms in the world. The TikTok stats consistently outperform almost every other mobile app and social media platform. This explosive growth has diverted attention away from dependable platforms such as Google, Meta, and Snapchat, as TikTok is now the most downloaded app of 2022. TikTok’s triumph is attributable to its unique and compelling content, which has struck a chord with users globally. As the social landscape changes rapidly, TikTok has managed to keep up…

Read More

How Getting Real on Social Media Can Grow Your Business (+ Free Social Media Bundle)

By Jennie Lyon / July 19, 2022

Are You Sharing Your Authentic Self With Your Audience? Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticity for your audience when sharing yourself so openly online might not be second nature to you? Absolutely! Today’s Blog Overview  Today we’re going to cultivate authenticity online and show you how to…

Read More

My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!

By Jennie Lyon / May 31, 2022

A 100 Episode Retrospective  Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview  Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…

Read More

How Growing And Cultivating Your Email List Generate New Leads

By Jennie Lyon / May 10, 2022

Time to Spice Up Your Email List!  An email list doesn’t have to feel boring to them: Everybody has one. Everyone’s asking you to sign up for theirs. They stuff our inboxes to the point where we wonder why we signed up in the first place.  Email lists are STILL one of the most direct and vital ways to connect with your audience. As well as grow your business. Even in this age of TikTok, most marketing these days hopes to funnel people into email lists!  So how is your email list? Do you have one? Do you know what…

Read More