How to Create a Strategic Social Media Monthly Content Plan

By Jennie Lyon / January 24, 2023
How To Create A Strategic Social Media Monthly Content Plan

Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads.  Blog Overview:  Define Your Social Media Goals Before creating any content, it is important to define your social media plan’s objectives clearly. This will help to ensure that all of your…

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8 Fun Types of Social Media Content That Converts + FREE Templates

By Jennie Lyon / January 17, 2023
8 Fun Types of Social Media Content That Converts

Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media.  We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…

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8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

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7 Engaging Ways To Double Your Social Media Growth

By Jennie Lyon / January 4, 2023
7 Engaging Ways To Double Your Social Media Growth

Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people’s attention on social media, finding ways to make your content stand out and capture people’s attention is crucial. Today’s blog will explore seven key strategies for creating scroll-stopping social media content to keep your followers engaged and coming back for more. Whether you are a small business owner, an entrepreneur, or a content creator, these tips will help you take your social media content to the next level. Blog Overview:  Step 1:…

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5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

By Jennie Lyon / December 20, 2022
5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift.  In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…

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Social Media Hacks for Optimal Brand Growth (+ Free Resource)

By Jennie Lyon / November 8, 2022
Social Media Hacks for Optimal Brand Growth

Social Media started in the early 2000s and has been pivotal in the growth of small businesses around the world. Like most business owners, you’re always looking for faster, easier, and more effective ways to build your brand online. This post will cover some proven and trending social media hacks that will grow your business. I totally understand that your time is too valuable to waste trying every social media fad out there. The good news is that these proven strategies will help you grow your brand organically and increase leads and sales while having fun. Blog Overview: Content: Be…

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YouTube SEO: 5 Tips to Boost Your Video Rankings

By Jennie Lyon / November 1, 2022
YouTube SEO: 5 Tips to Boost Your Video Rankings

If you want your videos to be seen by more people, you need to optimize them for YouTube’s search algorithm. Since YouTube is the second largest search engine, taking advantage of this platform is important if you want your videos to be seen by a wider audience. After all, engagement is key to your marketing efforts and conversions.  The good news is that YouTube SEO is not difficult to learn, and there are a few simple steps you can take to boost your video rankings. This article will give you five tips to optimize your videos for YouTube’s search algorithm.…

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7 Tips For A Successful Black Friday Marketing Campaign

By Jennie Lyon / October 4, 2022
7 Tips For A Successful Black Friday Marketing Campaign

The holiday season is a critical time for businesses, large and small. And while the post-Thanksgiving shopping bonanza known as Black Friday has become increasingly important in recent years, it’s also become more competitive. With so many businesses vying for consumers’ attention and dollars, it can be hard to stand out from the crowd.  But the good news is that you can do plenty of things to make sure your Black Friday marketing campaign is successful. Here are 7 tips to get you started: 1. Start early One of the best things you can do to ensure a successful Black…

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Is Podcasting A Good Addition To Your Business Model?

By Jennie Lyon / September 26, 2022
Is Podcasting A Good Addition To Your Business?

Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…

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4 Proven Strategies To Reduce Shopping Cart Abandonment

By Jennie Lyon / September 20, 2022
4 Proven Strategies To Reduce Shopping Cart Abandonment

Even if you have the best products or services out there, you will still experience some level of shopping cart abandonment. You can use proven strategies to reduce shopping cart abandonment and increase sales. In this article, we’ll share 4 of the most effective strategies for reducing shopping cart abandonment that will increase your bottom line in Q4.  Use Scarcity Marketing Techniques Scarcity marketing is a marketing strategy based on the psychological principle that we tend to want what is in demand and hard to attain. When we, as humans, feel FOMO, impulse buying kicks in. When customers see that…

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