Why Service Businesses Need to Start Using AI Now (Before They Fall Behind)

By Jennie Lyon / July 29, 2025

If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…

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The Beginner’s Guide to Using AI in Small Business Marketing

By Jennie Lyon / July 22, 2025

If you have been paying attention to marketing trends lately, you know that artificial intelligence is everywhere. From tools that write your social captions to software that promises to run your entire funnel, it can feel like you are being bombarded with promises of “plug and play” success. But here is the truth: if you are a small business owner, you do not need to become an AI expert or a programmer overnight. You can utilize AI to simplify and enhance the effectiveness of your marketing, but you need to do so intentionally. In today’s episode, I want to give…

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The Truth About AI Marketing, What Works, What’s Hype, and What’s Dangerous

By Jennie Lyon / July 16, 2025

If you are a business owner, you have likely heard about artificial intelligence taking over the marketing world. Everyone seems to be shouting about how AI can do all the work for you, from writing blog posts to managing emails to even closing sales. It sounds like a dream, right? But here is the thing. AI is mighty, but it is not magic. And it is not a replacement for a smart, human-centered strategy. If you dive in without a clear plan, you might damage your brand instead of improving it. Today, I want to discuss what AI can do…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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